Shopping in Omaha

By eliminating traditional numbered sizing and adopting a user-friendly color-dot sizing system, Beyourself promotes a positive shopping experience focused on finding clothes that accentuate your shape. Rather than worrying about brands’ inconsistent measurements and complex sizing algorithms, shoppers can put down their graphing calculators and proudly proclaim they're a green, purple, or taupe. In addition to jeans ($40–$170), dresses ($35– $50), basic tees or tanks ($10–$18), and tops ($20– $40), Beyourself offers jewelry, accessories, handbags, shoes, and customized jetpack holsters, so you can fly around town in style.

In 1978, Jan Gauger founded One More Time, where she stocked racks with gently used women's clothes and accessories from labels such as Gap, Kate Spade, Ann Taylor, Banana Republic, and Eddie Bauer. To this day, Jan oversees the shop's daily goings-on alongside her daughters Sarah and Kate. They helm a careful consignment process that seeks out items two-years-old or newer, ensuring that shoppers unearth only trendy, high-quality shoes, blouses, dresses, and jewelry. The family's dedication to saving orphaned garments also means that fewer unwanted clothes wind up in overcrowded landfills or layered on uncomfortably warm scarecrows.

Threads-Footloose & Fancy believes in a two-pronged philosophy: its owners are deeply committed to both protecting the environment and to outfitting people of all ages with comfortable, fashionable clothing that help them to achieve a healthy lifestyle. To combine these two passions, the eco-conscious business only carries clothing from brands devoted to using recycled materials, biodegradable vegetable dyes, and environmentally friendly production methods, such as The North Face.

After equipping customers for more than three decades, Threads-Footloose & Fancy has learned to keep up with the latest trends. Recently, they've panned back their eco-friendly and trend-spotting telescope to focus on clothing, too, stocking up on jackets, coats, and outdoor garb from The North Face's Summit Series, Patagonia, Arc'teryx, and Lucky Brand, as well as women's workout apparel from Lolë and yoga apparel from lucy.

From the humble beginnings of a five-bike shop in 1981, Cycle Works has since expanded and now showcases thousands of bikes and accessories lining the floors and walls of two separate stores. At both locations, certified bike mechanics maintain smooth-riding bikes with tune-ups and customize new bikes to suit both cyclist and terrain. Once a two-wheeler has been selected, technicians measure bike and rider, and make necessary adjustments to the bike to assure a correct and comfortable fit. Before making final decisions, they let the customer take the bike out for a malted shake and a test-drive to assure compatibility. They also guarantee each sale with lifetime brake and derailleur adjustments at no cost to the original owner.

Stanton Optical treats shoppers to a selection of more than 3,000 frames from designers such as BCBG, Coach, Tommy Hilfiger, and Calvin Klein. Their optometric physicians calibrate fresh prescriptions before patients browse the wealth of frames and then select from brands of lenses such as Sola, Zeiss, and Transitions, which alternate between clear and tinted to protect eyes from sun rays and help them absorb the zinc found in moon rays. For those who prefer frame-free faces, Stanton Optical also outfits eyes with contacts by Acuvue and Bausch + Lomb.

Legacy Art & Frame edges photographs, prints, and memorabilia with more than 2,000 different frame styles, matting options, and protective glass sheets. Outlining expert Michael Heaton draws on 22 years of experience as he outfits mirrors in heavy gold baroque fashions or complements cubist paintings with sleek contemporary lines and non-glare glass. Shadow boxes elegantly display sports jerseys, pressed flowers, or action figures representing the shadow government, and specialized frame assemblies help guard fading daguerreotypes against further wear and tear. Patrons can also peruse the store’s variegated collection of antiques, which includes lamps, chairs, glassware, and vintage knick-knacks.