Gander Mountain Academy updates its lessons in gun safety, handling, and marksmanship with virtual shooting technology that was once only available to military and law-enforcement agencies. The ladies-only basic fundamentals class gives women a foundation in the mechanics of handguns and how to use them safely. Students start by winnowing down the right type of gun for their needs, be they self-defense, hunting, or reclaiming the garage from infestations of gremlins. Next, instructors with callused trigger fingers explain the safety rules of handguns, compare ammunition options, and demonstrate proper grip, stance, and trigger control.
At an age when most young men would be happy to move out of their parents' basement, Martin Stubstad wasn't in too much of a rush. That's because back in 1977, Martin was building his own business, Archery Headquarters, bow by compound bow, and his base of operations was in his parents' cellar. Today, the business not only occupies its own space, but it's the go-to shop for hobbyists and professional bows-folk alike. There, quiver-curious visitors can do more than just purchase archery supplies, such as bows, arrows, and apples. Certified instructors teach classes, from a one-lesson intro course to more advanced shooting classes, while archers practice their skills in the shooting lanes on the range.
Stocking shelves with new and recycled duds since 1971, Ragstock fortifies wardrobes with a storefront brimming with new and recycled men's and women's clothing and accessories. In addition to mainstream garments, stores sling eclectic outfit accouterments such as neon suspenders ($9.99) and thick-rimmed spectacles ($4.99+) that allow shoppers to evoke the air of literature professors without blithely quoting Joyce.
At more than 1,000 Mattress Firm locations around the country, shoppers sink into plush mattresses, recline on firm beds, and belly-flop onto pillow tops. Knowledgeable staffers can help customers create an ideal bedtime environment by dispensing advice based on sleep preferences and illuminating the difference between the many kinds of mattresses. And to the delight of their customers, much of Mattress Firm's bedding wears the label of a premium brand, such as Sealy, Serta, Simmons Beautyrest, or Stearns & Foster.
Ivy snakes around door frames and fine stemware dangles above the Von Klaus Winery Tasting Haus’s bar where racks of all-natural fruit wines give off a kaleidoscope of colors. In this space, Von Klaus's staff re-creates the secluded winery experience right in downtown Baraboo. During four-course tastings, they pour samples of their sulfite- and preservative-free wines crafted from handpicked apples, wild cherries, or New Zealand kiwis. As guests gaze out the windows onto the historical square, the staff brings out small plates that may include Wisconsin cheese, jumbo shrimp, and chocolate truffles. As intimate as these pairings can be, the team at Von Klaus also finds a way to re-create the same feeling on a larger scale at private events. In addition to mobile tastings, the winery also brings its traveling vineyard to events in which a professional wine steward is on hand to offer guests a variety of sips.
The friendly tool experts at Direct Tools Factory Outlet help customers to negotiate the store's huge inventory of new, reconditioned, and factory-blemished hardware from brands such as Ryobi, Homelite, and Milwaukee. Items are priced at a reduced rate, giving purchasers extra money and a brand-new stockpile of hardware to construct a time machine to go back and impress an early hominid with a Dirt Devil Scorpion 7-amp hand vacuum ($29.99) or a factory-blemished Ryobi One+ Lithium-Ion compact drill ($127.99). Each product carries a warranty of at least one year, even the reconditioned items, which had to get back in shape with pushups and burpees to earn their warranty ribbon.