To call The Body Shop a mere skin and body care store is to miss half of what makes it special. Late founder Dame Anita Roddick was a pioneer for ethical business practices; upon opening her first store in Brighton, England, in 1976, she developed company values such as "Defend Human Rights" and "Protect The Planet." She somehow balanced principles and profit, partnering in global campaigns with UNICEF, Greenpeace, Amnesty International, and the United Nations, all while ultimately expanding her brand into 2,500 locations in over 60 international markets. After her death in 2007, then-British Prime Minister Gordon Brown said, “She campaigned for green issues for many years before it became fashionable to do so and inspired millions to the cause by bringing sustainable products to a mass market. . . . She was an inspiration.”
Indeed, the Body Shop exhibits an eco-friendliness and social consciousness that's hard to come by in a company of its size. Its products have been fair-trade since 1987, and its Against Animal Testing movement led to an EU-wide ban of animal testing of cosmetics. The products are made from ingredients harvested from around the world: shea butter from Ghana goes into body scrubs and butters, and Indian artisans craft wooden massagers and tote bags that are screenprinted by hand. But all that isn't to say the company's production practices overshadow its final products. Skincare treatments such as the brand’s iconic body butters, facial products, and gift collections often appear in Allure, Marie Claire, Lucky, Seventeen and other national publications.
The accolades accorded several of LaVelle Vineyards' wines in the pages of Wine Enthusiast magazine serves as evidence of the diligent work of founder Doug LaVelle and his son, Matthew, who tends the vines today. After taking over the winery—then one of the oldest in Southern Willamette Valley—in 1994, Doug took it upon himself to make a number of improvements to its antiquated technology and distribution network. He started the wine club in 1995, and just recently opened a brand new wine bar and tap room off of International Way in Springfield called the LaVelle Tap Room. The tap room serves as an in-town location for wine club members, but also to provide a new wine-bar-meets-tap-room experience with more than 30 wines to choose from and several local beers on tap.
Doug's investments paid off. Today, with Matthew as lead winemaker, the winery ferments grapes both from its original Willamette Valley location and another site in the Columbia Valley in eastern Washington. At the rustic Elmira winery, visitors can recline on the sunny deck, tour the winemaking facilities, or outsmart tipsy minotaurs in the garden's labyrinth.
In the mild climes of the Willamette Valley, gentle slopes and low elevation nurture the 35 acres of wine grapes that produce Ankeny Vineyard's collection of pinot noir, pinot gris, and other signature wines. Vineyard owner Joe Olexa planted his first grapes in 1982, and with the help of winemaker Andy Thomas, the varietals have stood the test of time to become perennial award-winners at the Oregon State Fair and beyond. Visitors converse on the winery's patio over glasses of pinot noir and mélange blanc, surveying the scenic Ankeny National Wildlife Refuge and its droves of migratory waterfowl. An onsite outdoor, wood-burning pizza oven allows for wines to balance with the flavors of melted cheese on weekends during the summer months, which will have to suffice until cheese agrees to be bottled.
From cracking two-row malted barley in a roller mill to carbonating at 31 degrees Fahrenheit, brewer Adam Roberts’s five-step process yields each of 4th Street Brewing Co.’s handcrafted beers. A window in the brewpub’s restaurant lets patrons take a peek at the working microbrewing equipment, which churn out the ales, porters, and IPAs that make up the five mainstay brews. Adam also crafts seasonal beer selections such as the Get Jiggy Wit It, a belgian white ale, and the czech pilsner.
In the kitchen, Chef Abe uses locally raised, organic ingredients to craft pub food that complements Adam’s beers. Those dishes include beer-battered onion rings by the pound or half-pound, charbroiled or stone-oven-baked pizzas with toppings such as IPA barbecue sauce and artichoke hearts, and a pork-fillet sandwich topped with french fries. Meals unfold in a spacious dining room where sports flicker across nine high-definition televisions and magician Brian Proctor dazzles diners every Friday night by performing card tricks and magically, with only the use of minutes, turning once hot dishes into lukewarm ones. 4th Street also accommodates private feasts in two party rooms equipped with amenities such as a 78-inch projection screen and a private bar.
Come late July, plumes of lavender-scented steam arise from Mountainside Lavender’s still and drift through the cool mountain air. As the season winds down, the farm’s experts set to work extracting the essential oils from their crop via the millennia-old practice of steam distillation. With more than 20 varieties of french and english lavender dotting the side of Chehalem Mountain, farmers have more than enough buds to choose from for their small batches of oil, which many prize for its calming effects. What doesn’t end up bottled may debut in the farm’s selection of handmade soaps, massage oils, and eye pillows.
In addition to incorporating the potent herb into therapeutic goods, farmers open their fields to visitors, who can gather bunches of english and french lavender varietals that burst into purple, pink, and white blooms. They also welcome guests to pause from plucking, smelling, or explaining the concept of private property to bumblebees so they can savor a picnic lunch while soaking up views of Mount Hood and Saint Helens.
Growing up on a farm granted Ryan and Shane Stonemetz a firsthand look at the injustices of the industrial-food market. The brothers watched their father and grandfather toil daily to make ends meet and subsequently swore off entering the family business. However, as the pair established their adult lives in Portland and Seattle, they realized that injustices live forever unless someone puts up a fight.
And so began ProFarm Produce, a small farm-to-customer enterprise that lowers prices for shoppers and increases wages for farmers by eliminating the middleman. The company started with nothing more than a 12-foot truck and a bed full of organic cherries, but it has since grown to a fleet of trucks thanks to an extra-potent fertilizer that's safe for automobiles' digestion. The expanding staff transports ProFarm's bounty to 20 area farmers' markets and various wholesale clients. ProFarm also participates in a CSA program that provides weekly boxes of fresh, local produce to participants in surrounding communities.