The Exclusive Company—a Wisconsin-bred music-and-movie retailer—has given the gift of song since 1956, earning a Best of Milwaukee award from Shepherd Express readers in 2011. Passionate staffers guide visitors toward sprawling collections of rock and jazz and bins brimming with DVDs, Blu-Ray discs, and loose 8mm slides from Kenny G's summer vacation. In addition to peddling new vinyl releases such as El Camino by the Black Keys and Revolver by T-Pain, the shop functions as a trading post, helping to find loving homes for preowned films and music. All used discs are carefully buffed into shape before meeting their new owners, and each comes backed by a money-back guarantee, which promises store credit if a preowned item exhibits biting tendencies. Most used CDs, DVDs, and vinyl cost less than $20.
Helping customers improve their vision is the main concern of the optometrists and eye-care professionals at Eye Boutique, who provide preventive screenings and help choosing from their more than 1,800 frames at each location. In each shop, licensed doctors of optometry scan eyes with comprehensive exams before diagnosing issues or prescribing high-definition Zeiss lenses and contact lenses from Optix and Acuvue. Designer frames from Guess, Nike, and Kenneth Cole house lenses fashionably, and Teflon protective layers help guard lenses from scratches and reduce glare. Sunglasses from brands such as Ray-Ban and Coach also protect eyes from harmful UV rays, creating an accessory that is both stylish and useful, like a diamond with a job.