Shopping in Ozark

Dr. Nicki Hill enjoys sharing her optometric skills with those in need, whether that entails working with patients at U.S. Veterans Affairs Hospitals or performing free eye exams for tornado victims in Tuscaloosa and Pratt City. Shoppers can find the same level of care inside Bell Road Eyewear's airy emporium. There, staff members guide visitors through a large inventory of designer eyewear and illuminate the distinctions between single-vision plastic and polycarbonate lenses. Frames by Danish brand ProDesign and chic styles from Vogue, DKNY, and Jai Kudo rest atop antique-style wood tables. Shoppers can also peruse selections of children's glasses, sunglasses, and monocles fitted with stained glass. Although Dr. Hill can diagnose visual capabilities in-house, Bell Road Eyewear will also fill lens prescriptions from outside optometrists.