Signature Service: Organic Facials
Parking: Free street parking
Besides making clients happy, what do you like most about your job?
I try to tailor every visit to each specific client and their individual goals and needs. The challenge of ensuring that happens is one of the things I love most [about my job].
What's the most common beauty mistake you see people make? What would you recommend they do instead?
Using the wrong products. Even if you spend $10 on product instead of $50, there are products that will suite your skin type better than others. Feel free to ask for recommendations.
How did you get started in the beauty industry? Did you have an "ah-ha" moment in life?
I fell in love with makeup at a young age while watching my mother and sisters put it on themselves. I did makeup professionally for several years, noticing that too many women would put on makeup to cover up what they considered "problem spots" areas instead of using it to enhance their natural beauty. My "ah-ha" moment was realizing that I could help with the "problem spot" areas and allow women (and men) to feel amazing without feeling like they need to cover anything up.
Named a Reader's Choice salon by the Daily Herald in 2012, the Nelson Group Salon staffs skilled stylists who groom clients' locks, skin, and nails using products by Aveda, Bumble and bumble, and Schwarzkopf. Many of the salon's stylists boast more than a decade of experience and professional training from such coiffure heavyweights as Vidal Sassoon and Aveda, which they apply to their services as they snip and color locks in modern styles.
Built in 1890, the salon's charming interior once housed a hospital, which was then subsequently repurposed into a bakery and next into a zombie factory, before finally transforming into its present state more than 20 years ago. Salon owner Nelson, a stylist for more than 23 years, still prefers "old-school German shears" to style ever-evolving haircuts. He emphasizes keeping up with trends and mastering new techniques, saying, "it's not just a job, but a craft."
While there are many styles of massage to choose from, the licensed massage therapists at Elements Therapeutic Massage blend a medley of kneading techniques to ease away tension. Their four-level approach helps to cater sessions to each individual client. Patrons looking for a light and relaxing massage receive a level 1 massage, whereas those with more muscle tension can opt for the medium pressure of a level 2 or 3, and clients bearing especially tangled muscle fibers or especially heavy jetpacks can find relief with the deeper manipulations and trigger-point work of a level 4.
While products from Redken, Pureology, Schwarzkopf Professional, and OPI would be more than enough to fill most stylists' arsenals, the staff of Areté Salon and Spa has another weapon at its disposal. Color-perfect lighting gives the stylists a clear view of their work, allowing colorists and others to accurately assess the results of their labor. Nail technicians work with color as well, outfitting digits with vivid shades of polish, while aestheticians employ essential oils, plant enzymes, and other solutions to rejuvenate complexions and the gardening industry.