David Lane and his business partner started their sports-rental shop inside a cramped garage filled with surfboards, kayaks, and paddleboards—items they used for sports they practiced themselves. Lane’s favorite part of his job is “helping people participate in the activities I enjoy,” and his business has grown to a full-size store that stocks paddleboards, surfboards, and bicycles and leads guided excursions. Inside, displays house surfboards adorned with sunsets, beaches, and coconut trees hand-painted by a local artist, alongside similarly painted canvases to display at home galleries or hang on monochromatic surfers. The owners also deliver rentals free of charge to customers, dropping off surfboards at the beach, taking kayaks to watery trails, or delivering bicycles to cruise ships’ port of call for passenger day trips.
Additionally, the store offers excursions and lessons, including surfing lessons, guided kayak trips, and adventurous surf-fishing trips to hook ocean creatures from tarpon to 9-foot sharks, which the store has helped tag for a research project with NOAA Apex Predators Program.