What would make the owner of a successful tanning salon consider selling his business to a 20-year-old upstart? Robert Paolini may have been young, but he’d earned his bronze-colored stripes; since he was 16 years old, he’d worked long hours at the salon, and his friendly manner put customers at ease. When the sale fell through, Robert put together his own business plan, gathered investors—some of whom were former tanning clients—and opened his own salon, The Hot Spot Tanning Co.
The salon has since weathered a boom in the tanning business, and Robert attributes the company’s survival to an amicable staff, who have created an atmosphere he compares to the show Cheers. “People who tan visit the salon three to four times a week, more often than they go to the grocery store,” says Robert. “They want to go where they feel comfortable.” So in each private room, tanners can stow their gear safely on sturdy shelves, hang clothing on hooks, and refresh after sessions with deodorant, makeup remover, and hand wipes.
Warm-skinned patrons slip from high-pressure tanning booths, which coax out melanin with lights designed to avert burns and lend credence to claims that one is a model in a water-wings catalog. Against the hushed hiss of a Mystic Tan booth, Robert presides over a selection of supplements, sports drinks, and shakes, and draws on a certification in sports nutrition while guiding clients through health and weight-loss programs.
Leopard-spotted nails. Hair dyed an electric pink. Exfoliating facial masks. The service list at Glamorous Kitty Hair & Nail Salon extends beyond the standard cut and color. Owner Jaye Martinez whole-heartedly believes that there's glamour in everyone, which is why her team has the diverse skill set needed to handle everything from waxing to hair coloring and nailcare.
Davis Beauty and Wellness beautifies its clients inside and out with a menu of spa treatments that includes facials, microdermabrasions, and waxing coupled with nutritional guidance. Licensed aesthetician Maryanne Davis draws upon 15 years of skincare experience when exfoliating the pores of her male and female clients. Armed with products from Cellular Laboratories, she fights signs of aging from fine lines and wrinkles that resemble cassette-tape ribbons. Dietary coaching and weight-management programs balance out their list of services and attempt to help patrons achieve long-term health.
A wildly successful alternative to traditional day spas—its more than 300 locations blanket 36 states and half a dozen countries—Planet Beach Contempo Spa Eastlake is a futuristic relaxation station where state-of-the-art machines administer all the spa and tanning services. These friendly automatons sometimes replace familiar treatments, as in a red light therapy bed, which does a red light treatment on the full body. But other equipment maps out new spa territory entirely: the Hydro-Derma Fusion chamber moisturizes the whole body with nutrient-rich steam in order to offset the effects of a dry climate or a rear-end collision with a salt truck. A Saunatox and other machines whiten teeth, and spray tan skin.
Planet Beach operates on a gym-style membership system, meaning that members purchase packages or pay flat monthly rates. As members spend more time at the spa, they get to know the helpful assistants who are always on hand to demonstrate how to use the equipment without activating its ability to cry.
Most people believe beauty requires pain. But at Timeless Surgical Center, a team of experienced technicians strives to make sure its advanced aesthetic services deliver serious results with very minimal discomfort. Board-certified technicians carry out this mission using their experience as laser specialists. Timeless Surgical Center is also a Syneron instructing center, skilled at training facial surgeons and technicians in the ins and outs of administering and performing advanced aesthetic treatments using FotoFacial RF, Refirm?, and Matrix IR systems?systems the doctor employs in her work at Timeless Surgical Center. Patients can smooth cellulite with VelaShape treatments, which also shape the body's contours noninvasively. Many of the spa's treatments can work together toward a single beauty goal; VelaShape can be used in conjunction with Vaser liposuction to heighten the smoothing, slimming effect. The beauty haven is also outfitted with Obagi skincare products, which are used during customized facials and exfoliating peels.