Though the Lumière brothers and Thomas Edison are often credited with groundbreaking discoveries that paved the way for modern cinema, history sometimes leaves out a key player: photographer Eadweard Muybridge. Commissioned to find out whether horses lifted all four legs off the ground while galloping, Muybridge invented a device called the zoopraxiscope to display his photographed findings. His first zoopraxiscope screening was held in Palo Alto in 1879, making the city the birthplace of film. To honor Muybridge’s work, as well as the technological innovations bubbling throughout Silicon Valley, the Palo Alto International Film Festival was born in 2011. It focuses not only on new technology, but on breakthroughs in artistic expression, screening a collection of films from around the world. They range from major Hollywood releases, such as 2012’s Looper, to independent works, such as George Lucas’s home videos of himself practicing light-saber moves in his garage. Outside the theater, visitors can mingle at an array of talks, film workshops, and parties.
The silver screens at BlueLight Cinemas showcase second-run films every day in theaters with high-back chairs and DTS and Dolby surround sound. In the concession area, attendants provide a cornucopia of goods, including Dippin' Dots, Peet's Coffee, and Orville Redenbacher?s popcorn topped with real butter from actual tombs inside the food pyramid. The locally owned theater keeps in tune with the community by staging events throughout the year, offering theater rentals for parties, and allowing moviegoers to influence upcoming features by requesting a movie.
Its name may contain the word "museum," but The Tech Museum of Innovation prefers not to wallow in the past. Since its earliest days in 1978, it has exhibited the timeless principles of science while also celebrating the latest in technological achievement. In doing so, the institution inspires visitors to apply that same spirit of creative problem-solving to all aspects of life.
At The New Parkway Theater, viewers nestle into love seats or lounge on cozy couches while munching on comfort food and popcorn, a weekend viewing party writ large. If its owners had their way, the biggest difference between a friend's house and their theater would be the size of the screen. Conceived as a community space, New Parkway's colorful cafe and couch-filled screening rooms encourage showgoers to make friends, sitting with strangers and striking up conversations with particularly interesting throw pillows. An ever-changing schedule reinforces the space's sense of discovery, constantly cycling through indie darlings, classic flicks, and second-run blockbusters.
The menu of comfort food comes out of the kitchen and straight to the seats, letting viewers chow down during flicks. Prepared with locally sourced ingredients, options include burgers, grilled cheese sandwiches, and spicy fries. Beer and wine selections all come from brewers and vintners within 100 miles of Oakland.
Did you know that, on average, 88% of the seats in a movie theater remain empty during a showing? According to the New York Times, this phenomenon really surprised Sean Wycliffe a few years back when he went to see the Oscar-winning film The King's Speech and shared the theater with only two other audience members. With all the focus on online video services, Sean realized movie theaters were being overlooked, and came up with a concept that could help movie houses fill their empty seats.
His brainchild became Dealflicks, a website that offers customers discounted tickets (sometimes with popcorn or soda) for same-day showings. Customers shop a selection of deals, each of which is specific to a particular film, theater, and showtime, and upon purchase, receive an email voucher they present at the theater's ticket counter. Dealflicks is partnered with theaters around the country, particularly independent and neighborhood venues, such as the treehouse of the enterprising kid down the street.