Shopping in Panama City Beach

Select Local Merchants

The fermentation specialists at Panama City Beach Winery craft their lush tinctures from a cornucopia of Florida produce, winning over the taste buds of various competition judges across the country. During the 30- to 45-minute tasting, guests can cleanse their palates with 10 to 12 of owner Larry Honeycutt's delicious concoctions, a bacchanalian cascade that includes everything from banana and guava to carrot and blueberry sparking. Honeycutt will talk guests through the individual characteristics of each libation, detailing cocktails and ideal pairings such as banana wine and peanut butter or tomato wine and bad comedians. Beverage testers will leave with a pair of souvenir wine glasses emblazoned with the palm-tree logo and a bottle of Category 5 sangria.

8730 Thomas Dr
Panama City Beach,
FL
US

Since childhood, the owner of Lily Chartier Pearls has crafted cultured freshwater, tahitian, and south sea pearls into bracelets, necklaces, anklets, and earrings bound by lengths of hand-rolled leather. The pearls are drilled by hand and accented with sterling silver. Shoppers can also peruse children's jewelry such as stretchy pearl bracelets with initial charms.

37A Harbor Blvd.
Destin,
FL
US

The surfing and skating savants at Innerlight spread outdoor sporting enthusiasm through a wide selection of lessons and beachside merchandise. Stand-up paddle boarding (SUP) synthesizes the buoyant balance of surfing and self-propulsion of canoeing to form a single aquatic super-sport. Led by an American Red Cross–certified instructor, the one-hour private lesson hones pupils with boardborne basics. Students learn stable-paddling techniques, ocean-safety skills, and how to read the tides for good conditions without reading goggles. SUP riders receive a paddle and a height- and weight-appropriate board for use during the lesson, with training wheels available upon request.

862 Harbor Blvd
Destin,
FL
US

For YOLO Board's team, "stand-up paddleboard" is an abbreviated term. Depending on who's taking the board out to sea, it might be a stand-up-and-surf board, or a stand-up-and-fish board—or, perhaps, just a stand-up-and-enjoy-the-view board. This versatility is part of why YOLO Board founders Jeff Archer and Tom Losee wanted to bring the hobby to Florida's coast. Another motive can be found in their business's name: YOLO, or "you only live once," speaks to their passion for adventure.

Today YOLO Board has outposts in Florida and California, as well as a line of boards and equipment available nationwide. There are even inflatable models, which makes transporting a board to the Caribbean a feat that no longer requires dressing it up as your tall, flat cousin. The sport's appeal has reached even farther, too—boarders have sent in pictures from locations such as Mozambique and Costa Rica, contributing to the YOLO World community.

250 Watercolor Boulevard South
Santa Rosa Beach,
FL
US

The instructors at Destin Pilates Center incorporate both Pilates and yoga principles into their workouts. In addition to offering reformer classes, the instructors also lead aerial silks classes where students learn how to climb and pose with two pieces of fabric hanging from the ceiling. Destin Pilates Center is a Pilates Method Alliance certification studio in the area for Balanced Body University, which is one of the largest manufacturers of Pilates equipment.

36150 Emerald Coast Pkwy
Destin,
FL
US

Customers at Luxe Apothetique can seek the fashion infopinions of the stylish staff before outfitting both face and frame in high-end cosmetics, bags, and duds from famous names such as 7 for All Mankind, Splendid, and James Perse. Tasteful handbags and jewelry from Marc by Marc Jacobs ($38–$398) accent naked arms, and bills burning holes in flammable pockets are expertly contained in Marc’s stylish wallets. Luxe Apothetique's own line of dresses ($35–$95) mix elegance and utility like a cummerbunded assassin. Luxe Apothetique also stocks epidermal aids such as Kiehl's Crème De Corps lotion ($10-$17) to sate parched pores, and visual aids including Voluspa candles ($5.99–$39.99) to facilitate relaxing bedrooms or spooky bath-times.

4135 Legendary Dr
Destin,
FL
US