Tired of the endless seas of cardio machines, impersonal client relations, and superfluous membership fees that often characterize commercial fitness centers, friends Aj, Chet, Patrick, and Celita took their common passion for athletics and opened their own private training studio: Warrior Fitness Center. Amid the studio's kettlebells, sleds, and sandbags, they lead a variety of fitness programs, including energetic Fit Camp classes and sports-specific training sessions. The coaches open their classes to students of all skill levels, from the expert athlete to the everyday working professional, who doesn't literally work every day, because there have been billions of them.
Xtreme Xperience was founded by a pair of car aficionados who understand the thrill of commanding a $253,000 piece of four-wheeled poetry in motion, like the Lamborghini LP560. They know that exaggerating the pronunciation of Porsche is only half as fun as horsewhipping its 530 horsepower from 0 to 60 miles per hour in just 3.3 seconds. They realize that the Ferrari F430's supercharged Launch Control console button is too irresistible not to push coming out of every red light and into every dark, quiet, and hopefully vacant train tunnel. The smooth, spaceship-esque aluminum body shell of the Audi R8 makes them appreciate how discreet something like 782 rivets, 382 self-tapping screws, and more than 300 feet of welding can be. The people at Xtreme Xperience love supercars, and they love matchmaking them to other car enthusiasts who live to cruise across the great, oil-stained arteries of the American interstate-highway system.
Today, it's undeniable: Jazzercise is a worldwide empire, spanning more than 1,800 locations and 32,000 weekly classes across the globe. It's also hip; gone are the leotards and legwarmers of the 1980s, replaced with a high-intensity blend of cardio, strength training, kickboxing and power yoga performed to hits by chart-toppers from Shakira to Justin Timberlake. The class formats, which vary according to different toning goals, are just as diverse as the program's move set, with recent additions such as Fusion, Core, and Strike broadening the workouts' variety and application. Instructors cultivate a noncompetitive atmosphere where all exercisers are welcome regardless of age, build, or fitness background. This sense of community keeps Jazzercise devotees coming back, but so too do the results; benefits ranging from weight loss and boosted core strength to increased flexibility and stress relief.
Jazzercise's continued success can be traced to the innovation of its founder, Judi Sheppard Missett. While teaching jazz dance in the 1960s, she decided to step away from tradition by offering an experimental class that allowed her students to simply dance without the judgment of mirrors or the constraints of rigid technique. Little did she know that this ?just for fun? class was the prototype for what would become the Jazzercise sensation.