Color Me Rad stages 5K races that transform runners into mobile rainbows by launching cheerful barrages of colored cornstarch. Each color station along the racetrack flings a new, nontoxic pigment at passersby, who wear white shirts to enhance the chromatic onslaught's costuming effects. Brilliant neon-blue, green, purple, and yellow clouds dapple participants along the way, and the race concludes with a prismatic finish-line finale as sprinters chuck colors at each other in celebration. The race's noncompetitive credo shifts the emphasis from speed to silliness, and a portion of its proceeds go to local charities.
Upon registration, each runner collects a Color Me Rad T-shirt, sunglasses, sponsor gifts, and a race bib. Though they don't receive a gift packet, runners younger than 8 years old can sprint for free, provided they have a waiver signed by a guardian and won't give in to demands for gold from confused leprechauns.
Hosted at the Wet 'n' Wild Phoenix water park, The Soggy Jog combines healthy family fun with heat-beating, aquatic entertainment. After the run, guests receive a towel, goggles, and day pass that allows them to spend the rest of the day exploring the water park, chasing thrills by hurtling down towering slides or pantsing Poseidon.
Roaring ATVs charge up Southwest Desert sand dunes in a storm of golden particles. Miles away, intrepid explorers rappel down the sheer cliffs of the Valley of Fire. Elsewhere, kayakers drift across the placid surface of Lake Mead in the sunset, and passengers inside a helicopter witness the majesty of the Grand Canyon from the breathtaking angle normally reserved for sightseeing birds. These seemingly disparate adventures have one thing in common: the people who imagined them. Each trek was dreamed up by the founders and guides of Awesome Adventures, who see the landscape of Nevada and Utah not as harsh and wild, but as a source of endless entertainment and education. The enthusiastic staffers—who specialize in recreations ranging from rock climbing to whitewater rafting—encourage visitors and locals alike to step outside the bounds of the city and explore exciting new vistas.