Now an international brand of premium ice cream, Häagen-Dazs began as a humble, family-owned business in the Bronx. In the 1920's, Reuben Mattus sold his mother's fruit ices and ice-cream pops out of a horse-drawn wagon. For decades, the family business thrived, and around 1960, Reuben officially founded Häagen-Dazs. He chose the name to evoke Old World traditions and quality craftsmanship, the bedrocks of the brand. Originally, the ice cream came in just three flavors—vanilla, chocolate, and coffee—made from fine ingredients gathered from around the world, such as Belgian dark chocolate, hand-picked vanilla beans from Madagascar, and ice shaved from lunar glaciers. The resulting confections so delighted sweet teeth that the brand grew exponentially, leading to the creation of dozens of flavors and forays into sorbets and frozen yogurts.
Though Häagen-Dazs ice cream was immensely popular in grocery shops, their first parlor didn't open until 1976. Not far from the Mattus family's original ice-cream beat, the Brooklyn store sold ice cream as well as treats such as sundaes, shakes, and cakes. Shops eventually dotted the country and globe, wherein friendly ice-cream scoopers fill waffle cones, blend frosty coffee and ice-cream drinks, and wrap ice-cream cakes in bright ribbons.
The tailors who handcraft BookATailor high-end menswear aren't merely professional clothiers?they're also models. Bringing along a variety of high-quality fabrics woven in Italy and England, these fashionable men and women travel to each client's place of work; clients can also specify which gender they prefer in their tailor. Once there, the tailor takes complete measurements and helps clients choose the right fabric for their suit, shirt, or jacket. Harnessing their specialized knowledge of upscale clothing and construction, they update their clients on the current styles as they take down a list of specifications?including button color and pocket type?to create fully customized clothing that accurately represents their client's style. They also stitch together tuxedos, overcoats, and footed pajamas to keep their clients looking sharp for all occasions and weather.
Since 1967, the Pia family has owned and operated The Fashion Valet, where they clean, alter, and preserve garments using green cleaning techniques. They offer pickup and drop-off services, which grant customers the option to leave their unkempt clothing at home, in the office, or draped over nearby scarecrows. In addition to purifying grimy duds, the Pias hand press delicate apparel to safely eliminate wrinkles and give items a professionally finished look.
Since 1964, Guitar Center has paired musicians with guitars, keyboards, drums, Pro Audio gear, and necessary accessories, including DJ and recording equipment to capture newly made melodies. An iPad music-stand adaptor ($39.99) connects an iPad to a music stand, allowing musicians to access online programs and music apps on-stage, or to publicly dedicate a song to their online Scrabble partner. A clip-on tuner ($29.99) keeps notes pitch-perfect, and Guitar Center’s array of sheet music produces a wider variety of sounds than singing from a thesaurus, with options that include the C-surfing The Real Blues Book ($31.49). Stitch tighter harmonies by threading notes onto Slinky guitar strings ($3.79), or use the value of today's Groupon toward a larger purchase, such as the Epiphone Les Paul Special II guitar ($169–$179.99). Guitar Center rounds out its collection of gear with Pro Audio and DJ equipment, keyboards, and drums, allowing every band member or solo cymbal player to stock up on their chosen form of expression.
Finishing Touches Accessories hand-selects a collection of body bling and statement jewelry to complement and complete women’s wardrobes. Necklaces entice naked throats with a range of styles, from signature pieces—such as the dark-purple and cerulean, pearl-bedazzled Royalty necklace ($30)—to more understated choices, such as a silver friendship pendant ($15). Earrings embellish lobes with dangling décor ($10.95+), finger rings decorate digits in colorful accents ($15.99+), and onion rings adorn alliums with fashion-forward batter. Bracelets ($12.99+) and hair baubles ($10+) festoon any remaining austere appendages. Shoppers may choose to apply the value of this Groupon toward the boutique’s designer labels, such as Cousin & Co. handbags ($189+).