Once the lights dim in the main auditorium at Camelot Cinemas, eyes can’t help but fixate on the glimmering digital images that flicker across the towering 60-foot screen. Nestled comfortably in reclining chairs, audience members dig into buckets of popcorn and gape at the latest blockbuster films while a THX-certified sound system croons a crystal-clear soundtrack. Theatergoers enjoy a similar experience in Camelot Cinemas’ other auditoriums, where they can laugh through cheerful romantic comedies, find the courage to watch petrifying horror flicks, and fight back sobs during the heartwarming premovie message about turning off your cell phone.
As they await the opening credits of The Goonies, The Birds, or perhaps the newest blockbuster release, moviegoers peruse a menu of hot wings, personalized pizzas, and oven-hot brownies topped with ice cream. Upon making a decision, the guest scrawls their chosen meal or snack onto an order card, and places that card in the designated spot on his or her table. A server stealthily delivers the requested soda, breadsticks, or honey chipotle wings while the film plays. Audience members can keep ordering food for the duration of the film, especially if an emotional scene demands an bowl of ice cream to catch stray tears. Just before the credits start to roll, the server silently deposits the check, and patrons digest as the tale winds to a close.