When Pamela Troyan opened Salon Secrets Spa in 1993, she set out with a clear goal: to provide clients with a refuge from their daily pressures via the best possible salon and spa experience. She staffed her salon with highly trained stylists and technicians, many of whom studied at elite academies such as Vidal Sassoon, Toni & Guy, and Aveda. She also enrolled Salon Secrets Spa as a certified Aveda Signature Salon, meaning that all of their services (except nail coloring) would employ all-natural, organic Aveda products. With the salon fully staffed and stocked with elite stylists and luxe products, it was time to open. Since then, not much has changed: Pamela still oversees a team of well-educated stylists and technicians who’ve developed a loyal following of repeat customers and amateur paparazzi. Stylists customize looks with organic Aveda color services, as well as mani-peds, paraffin treatments, waxing, and Xtreme Lashes eyelash extensions. The spa staff soothes bodies with facials, peels, and microdermabrasion, as well as massages and body wraps. The med spa also beautifies patients with cosmetic services such as skin rejuvanation, VelaShape cellulite reduction, and spider-vein treatments performed or supervised by a certified plastic surgeon.
Conversations with strangers usually don't lead to newfound good looks, unless those strangers are the amiable sextet helming Vanity Lounge Beauty Boutique. Amid lavender-hued walls and potted orchids, the stylists involve each client thoroughly in the beautification process, discussing individual aesthetic wishes at length before delving into any procedure or genie-bottle rubdown. As the professional prettifiers work, they instruct clients on how to re-create new looks at home, sharing wisdom gained in training from Goldwell and Sebastian.
Walking past the kaleidoscopic ranks of bottles from brands such as Sebastian, Crew, and Number 4 lining the walls, patrons reach a range of boutique accessories such as jewelry, clutches, and hair doodads. Excited chatter drifts back and forth between the stylists and guests planning private beauty parties, which include refreshments and hair dryers trained to drown out dull stories.
From styling celebrity hair to revitalizing complexions with relaxing facials, the team at Willo Aveda, an Aveda concept salon, aims to fill local mirrors with visions of beauty. Stylists of five different experience levels wash and rinse hair before breathing new life into languishing strands with a tailored cut and blow-dry. Alternatively, hair artisans can deploy Aveda's 97%?99% naturally derived formulas to refresh hair with a single-process color or nourish locks with conditioning plant oils that leave hair shinier than a freshly licked ring pop. The stylists at Willo Aveda also stay engaged with their clients through an active blog that celebrates lauded hair happenings. Most recently, the business collaborated with other Aveda salons to help set a Guinness World Record for the most money raised for charity in 24 hours through haircuts alone.
Salon owner Deborah Nava and husband Michael draw upon more than 40 years of combined of experience and wisdom gleaned from Deborah's stints with Sebastian of Beverly Hills and Allen Edwards of Newport Beach and Michael's training at the International Dior Academy to curate customized, face-flattering coifs. Though stylists customize cuts to flatter each client’s style or conceal budding antlers, the shearing team specializes in youthful hairstyles, sculpting asymmetric looks, and applying vivid highlights. Stylists also festoon strands with the latest flourishes such as keratin treatments and feather extensions. Additionally, hair gurus happily instruct clients in ways to re-create trend-savvy styles at home while furnishing tips for extending the look’s lifespan.
Gail Perry discovered her calling in the mid-1990s. Though she had no formal experience with massage therapy, she started to massage friends and family members until finally, she quit her day job and attended the Massage Therapy Institute of Davis. Since gaining her certification, she has joined two professional associations and capitalized on her innate ability to intuit and meet clients' therapeutic needs. She describes herself as tireless and attentive, saying, "My work is about being open to listening to the wisdom of the body." To this end, Gail offers more than 10 styles of massage, including lymphatic drainage and pregnancy, but generally combines modalities in order to deliver personalized treatments.
The team at Frumoasa Salon & Spa is small and focused. Four stylists, a massage therapist, and an aesthetician work together toward a single mission: to relax and beautify clients. To achieve this end, they treat everyone who walks into their spacious, chandelier-lit salon as an individual. Before hair stylists perform designer cuts, apply color, or texturize hair, they consult with clients, studying their facial shape and coloring. Similarly, these types of thorough consultations also precede other beauty treatments including waxing, aromatherapy massage, and c-estes facials. During treatments, the team pulls from a toolbox stocked with professional-grade product lines, including Eufora Hero, Keratin Complex, and Colure.