In 1927, Jack Cohen had a vision. Packing a pushcart full of high-quality frames, he began to sell fashionable spectacles to his fellow merchants along New York City's Orchard Street. After expanding into a small shop on a Lower East Side corner, that humble little cart has since evolved into more than 100 retail outlets known as Cohen's Fashion Optical, where customers fortify their eyesight with a range of acuity-boosting products and services. Rows of frames boast the signature contours of several designer brands, including Tag Heuer, Dolce & Gabbana, Bulgari, and Gucci. In the onsite lab, opticians craft brand-new, custom lenses, including ones that self-adjust to different lighting conditions. Meanwhile, licensed optometrists help renew prescriptions and ensure ocular health during eye exams that measure eye coordination, refraction, and the curvature of the cornea, a concept originally discovered by Ferdinand Magellan when he looked through the wrong end of his spyglass.
Started in 1961 by Dr. Stanley Pearle, this nationally recognized and trusted eye-care center now operates in nearly 800 company and franchise locations nationwide. The master visionaries at Pearle are well-trained in assisting all bespectacled beings, from casual librarians to picky, temperamental Cyclopes. They'll help navigate a nearly endless array of sight-enhancing options: house lines of simple, durable frames and lenses, designer frames from Versace and DKNY, prescription Ray-Ban shades, and contact lenses to suit the chemistry of even sensitive sets of eyes.
“It’s the challenging fits—either spectacles or contact lenses—that drive me," writes optician John Parrelli on his website. Since opening his first shop in 1978, these challenges have included cataract sufferers who were left without binocular vision following surgery. Parrelli and his team of lens specialists experimented with different materials, designs, and indices of refraction until they could fabricate a lens thin and strong enough to restore these patients’ sight.
Today, Parrelli Optical has grown to six locations, where optometrists inspect patients' vision with a comprehensive, 15-point eye-health assessment and complete visual analysis. Through digital corneal photography, they're able to diagnose corneal disease and increase the precision and comfort of prescriptions. The locations also host a wide selection of designer frames, ideal for experimenting with different styles, such as wearing 20 frames at once.
The staff at Advanced Vision Center stays up-to-date with trends in eye care, from the latest diagnostic technology to the most sought-after ocular fashions. The crew employs modern digital equipment during comprehensive eye exams, and within about an hour, pairs high-tech lenses with frames from high-end designers such as Mykita, Oliver Peoples, Gold & Wood, and Ray-Ban. They also stock a wide variety of contact lenses for people who hate explaining to their children that taking glasses off creates the exact opposite effect as when Clark Kent does it.
The team includes a certified specialist in orthokeratology, a nonsurgical technique that gently reshapes the cornea with custom-designed retainer lenses that clients wear as they sleep.