The trainers at BeFit Health and Wellness have a taste for the unconventional. In their one-on-one and small-group training sessions, it’s not uncommon to see clients flipping tires, waving battle ropes, swinging kettlebells, or honing their bodies with plyometrics. The trainers like to keep things varied, so the workout changes every day, and it may include exercises such as body-weight training, weightlifting, sprinting, and moving sandbags. They work with clients of all ages, abilities, and fitness levels and also offer customized nutrition programs to help clients achieve optimal results.
B&S Fitness Program is composed of four different fitness-related branches, all of which are overseen by cofounders Brandi and Steven Dion. At North Shore Boot Camp Company, Brandi and Steven, along with their staff, lead indoor and outdoor boot-camp classes at locations across Massachusetts. On the track, they coordinate marathons and triathlons throughout the year for B&S Event Management, and hit the races themselves as part of a running team called SpiderOne Racing. Since every team needs a home base, the duo also operates B&S Sport Science, a 10,700-square-foot facility devoted to research- and technology-based services such as ACL rehab and personal training.
Skin Deep wields an arsenal of high-tech exterior enhancers to solve an array of aesthetic conundrums. Laser hair reduction quickly eliminates unwanted down from fur-festooned body parts with the help of a Lumenis LightSheer Duet machine. The procedure starts with a thorough cleaning of the relevant area to remove dirt and stubborn body barnacles, after which the laser takes aim at the offending follicles, vaporizing the carbon particles in hair-growing glands while leaving surrounding cells untouched. Because the laser acts selectively, targeting only active hair follicles, there is very little skin irritation and no need for recovery time, unlike hair removal conducted via lawn mower. The treatment is effective for darker skin types that may be ineligible for other types of laser therapy. Optimal efficacy is usually reached after five to seven treatments, though this may vary depending on the density of the hair, skin tone, and each follicle’s emotional readiness to accept early retirement. Customers should shave the target area prior to their appointment.
After graduating from the Scholl College of Podiatric Medicine and Surgery, North Shore Foot and Ankle’s Dr. Eliot G. Sherr earned board certifications in foot surgery, orthopedics, and primary podiatric medicine. Today, Dr. Sherr, who is a fellow of the American College of Foot and Ankle Surgeons, stays current with continuing education as he tunes up feet and ankles with preventive podiatric care, sports medicine, and surgical procedures. In addition to his podiatric services, Dr. Sherr performs a range of aesthetic laser treatments with Fontona’s laser, as well as beauty services ranging from Botox to chemical peels.