Cinema World’s movie theaters engage all of their patrons' senses with an ample lineup of amenities: digital-sound quality, 3-D images, the smell of freshly buttered popcorn, sweet sips of soda, and cushy chairs you can touch because they definitely are not holograms.
There are numerous worlds inside Apple Cinemas. Each of the independent movie theater's screens brings forth almost-real representations thanks to all-digital projectors and an improved Dolby sound system. The two work in tandem to create the scenes and sounds of first-run blockbusters, allowing guests to fully immerse themselves in the joys of budding romances between young lovers or the exhilarating fear of budding romances between city-destroying monsters.
Recipients of Northshore magazine’s 2010 Best of North Shore award for Best Movie Theater, CinemaSalem fills four screens with first-run, art, and documentary films. Evening flicks after 6 p.m. offer stargazing opportunities for adults ($9.50) and kids ($7.50); 3-D films levy an additional $2 to compensate the hardworking technician who throws props and actors at the audience. Take in a morning movie before 12:30 p.m. ($6), or escape incessant summer sun by ducking into a matinee ($8 for adults, $7.50 for children). While you watch, crunch popcorn or traipse to the café for movie-minded concoctions such as the Vanilla Sky, a froth of espresso, vanilla, and clouds of foam ($3.50–$4), or the Holy Grail ($4.50), a peanut-butter-and-banana milkshake.
The Brattle Theatre’s screens have been glowing with an eclectic slate of films since 1953, but its cultural legacy stretches back to 1890 when it first opened as a live theater. Its productions seemed destined to eventually intertwine with the burgeoning Hollywood industry, and today, the venue keeps its artistic roots alive by showing a full roster of classic, foreign, and independent movies. The cinema-savvy staff frequently bundles pictures into special repertory series—past programs have centered around a vast array of topics, ranging from tributes to Greta Garbo and Ingmar Bergman to a series of documentaries on Clark Gable's mustache. To bolster the cinematic experience, moviegoers snack on locally-made concessions including traditional box office candy as well as baked goods and beer.