After working at eyewear centers for three years, a 21-year-old Norman Childs took a tremendous leap of faith when he opened his own in 1979. In the inaugural years, Norman developed close relationships with his customers and began building Eyetique’s reputation for carrying high-fashion frames by the likes of Oliver Peoples, Prada, and Chanel––brand names that were hard to find in the area. Norman’s brainchild grew even larger with the help of a massive ad campaign showing more than 600 actors, musicians, and local celebrities donning the shop’s eyewear. With an entrepreneurial spirit that never yields, Norman also developed his own brand of eyeglasses, the Norman Childs line, which features frames made in the USA.
Today, Eyetique has since expanded to eight locations and continues to outfit visitors in sunglasses and prescription eyeglasses, which empower wearers with 20/20 vision and the ability to always spot Waldo in games of hide-and-seek. Staff members work one-on-one with customers to ensure that frames reflect the their personality, helping guests choose from a variety of designer brands including Coach, Gucci, Ray-Ban, and Silhouette.