A wildly successful alternative to traditional day spas—its more than 300 locations blanket 36 states and half a dozen countries—Planet Beach is a futuristic relaxation station where state-of-the-art machines administer all the spa and tanning services. These friendly automatons sometimes replace familiar treatments, as in the Luminous facial, a light-based service that delivers blemish-busting results similar to those of a conventional facial. But other equipment maps out new spa territory entirely: the Hydro-Derma Fusion chamber moisturizes the whole body with nutrient-rich steam in order to offset the effects of a dry climate or a rear-end collision with a salt truck. Other machines whiten teeth, spray tan skin, and massage muscles.
Planet Beach operates on a gym-style membership system, meaning that members purchase packages or pay flat monthly rates. As members spend more time at the spa, they get to know the helpful assistants who are always on hand to demonstrate how to use the equipment without activating its ability to cry.
Brandi Nuttall, the owner of Dolce Salon & Spa, must believe that you can never have too much of a good thing. Expanding upon her first and second Dolce locations, which measure in at 12,000 and 13,000 square feet, respectively, she opened the third hub in 2007, and now there is a fourth. The 30,000-square-foot behemoth built in 2007 houses 62 styling stations, 21 spa rooms, 14 pedicure thrones, a makeup counter, a brow bar, and manicure stations. All four locations boast the same services—though at different scales—as well as men’s hair and spa treatments and bridal styling. Unlike hotels that charge extra for doorknobs and oxygen, the salons have a generous streak. They provide hairstyling services to those who donate to Locks of Love, spa services to local foster children, and hair clippings to areas affected by oil spills.
Vitality Medical's staff of Doctors and Nurse Practitioners help to reveal shapely figures with weight-loss programs and body-contouring treatments. Specialists listen with an understanding ear as they steer patients onto the proper treatment path, answer questions, and keep tabs on their progress. As the med spa's marquee treatment, the HCG weight-loss program revolves around injections of an all-natural fat-burning solution that seeks to fire up the metabolism, combating unwanted adipose with a combination of vitamins and microscopic trebuchets. Vein therapy, VelaShape body contouring, and laser hair-removal treatments perfect the skin that covered former curves as Botox and FotoFacial treatments forge more youthful complexions.
Inside Devine's Salon Spa, clients aren't greeted with the thick chemical odor of formaldehyde, ammonia, or some laboratory's version of lavender. What they do smell are natural, aromatic botanicals wafting from a line of Aveda products. The team of stylists and aestheticians utilize these products throughout their full menu of men's and women's haircuts, facials, and body treatments, including complementary Aveda sensory rituals designed to put stressed minds and bodies at ease. And since Aveda products are manufactured with environmentally friendly wind power, it's not unusual for guests to emerge from Devine's looking and feeling beautified, and greeted with a hug from a tree.
The eponymous rituals of Salon Rituals seem simple enough. Staff members speak with each client and assesses what defines them, from face shape and skin type to hair texture, sense of style, and dictionary of choice. Then they unleash their font of Aveda-backed knowledge to color hair, perform facials, or teach clients how to apply their own makeup for a flawless style.
At first glance, Empire Fitness's mission statement appears simple: "Abundant health is available to everyone." When you stop to consider the implications, though, the mantra takes on a new complexity. Recognizing that true wellness is a multifaceted concept, trainers offers whole-body services designed to work alone or in concert with one another. Their fitness classes' diverse workouts accommodate small or large groups, and their personal training sessions' one-on-one attention preps athletes for competition.
While these training regimens often grab the spotlight, the center's commitment to healthy living doesn't stop once the last rep is complete. Nutritional counseling targets health's dietary components, and massages performed by certified therapists increase mobility and circulation with a series of expert kneads. Many clients opt to combine these services into custom packages, while others blueprint their own journeys. No matter what form their wellness journeys take, clients work toward their goals in a safe, friendly workout environment designed to let bodies "relax and repair."