April Novack, a licensed cosmetologist, provides hairstyling to men, women, children, and stacks of dogs wearing a trench coat. Alongside Novack stands a staff that specializes in other beauty services, such as nailcare and makeup, to completely revamp clients’ looks.
The warm glow of wall sconces and crystal chandeliers bathes the earth-hued salon in elegant light, illuminating the team of certified stylists and colorists as they reinvent hairstyles from behind plush styling chairs. They draw from professional name-brand products, such as L’Oréal Professionnel and Moroccanoil, as they perform cuts, colors, and smoothing treatments. Nail techs, meanwhile, lavish digits in decorative polishes as aestheticians shoot for epidermal excellence with facials, makeup applications, and waxing services. Staffers also offer in-house and onsite bridal services, prepping brides-to-be and their life-size cake toppers for the big day.
The Boulevard Salon & Spa deploys experienced stylists to deftly slice hairs from men's chins, cheeks, and heads. Guests recline in barber chairs while pre-shave oil and hot lather swaddle mugs in toasty foam, giving visages a glimpse into the brief life of a cappuccino. A keen-edged straight razor slides along the face to efficiently remove stubble. In the Executive shave, the razor doubles back for a second voyage against the grain, smoothing skin with a thoroughness comparable to double Zamboni treatments for ice rinks or double vacuumings of molting tropical birds. Frosty aftershave and an ice-cold towel seal pores and soothe sensitive dimples, and a face massage dissipates tension from overworked, skeptical eyebrows. Alternately, patrons can opt for a haircut and single shave that foregoes the razor's return visit. A consultation ensures that head bristles will be cropped to specifications using Kenra and L'Oreal professional products, and a hot towel—aided by a head-and-neck massage—steams shoulders into a relaxed slump.
Richa’s Threading Salon & Spa has perfected the art of eyebrows. During threading sessions, the aesthetician lassos each individual hair with a piece of thread and pulls that hair from the brow line. This technique quickly shapes brows into clean arches.
In addition to their eyebrow work, Richa’s beauty experts pamper bodies with haircare and spa services that range from henna applications to facials. For head-to-toe rejuvenation, skilled hands clip and style strands, make eyes pop with eyelash extensions, and soothe sore muscles with massages.
Dr. Sheri Rowen has staked out a solid position at the forefront of her field. She was among the first in the nation to offer "instant vision" cataract surgery and served on a 10-person team investigating the use of implantable contact lenses. Persistent study and adoption of new technologies has been a hallmark of her ophthalmologic practice, which nowadays employs the 3-D eye mapping in custom LASIK surgery, a wide range of lens implants, and treatments that make it possible to read people’s auras. Beyond her expertise in eye care, Dr. Rowen extends her services to the rest of the face and body with cosmetic skincare, such as laser hair removal, microdermabrasion, and scelrotherapy for spider veins.