With 15,000 square feet of floor space between its two locations, Human Zoom houses a vast selection of bikes from Trek, Cannondale, and Santa Cruz, as well as snowboards from Gnu, Roxy, and Arbor. They also stock a variety of accessories and parts such as gloves, shoes, pedals, and wheels. In the repair shop, mechanics fix broken bike spokes, adjust derailleurs, and install new handlebars so riders will have a place to put their hands while biking. The staff also performs 90-minute bike-fitting sessions, during which they interview clients and perform adjustments to optimize their ride’s performance.
At Color Wheel Bike Studio, the sharp lines and traditional styles of old-timey Schwinns mingle with custom bikes from brands such as Trek and Panasonic. Spanning a range of aesthetics and capabilities, available bikes fit riders of all fashion senses and lifestyles, from the casual commuter to the serious cyclist. U-locks, headlights, a colorful array of tires, and other accessories trim cycles with personal flair, and basic tune-ups ensure they stay firmly in place when owners race or attempt to jump the neighborhood quicksand pit.
When Brian McInerney reflects on the humble beginnings of Wheel Fun Rentals, Inc., he points to his childhood passion for bikes. "As far back as I can remember, I had a real love affair with bicycles," he recalls. During a trip to Italy in 1987, Brian's affinity for cycling blossomed into a full-fledged obsession when he spotted locals' transporter of choice, the surrey. Inspired, he began importing the Italian four-wheelers to a rental business in the U.S. that eventually expanded into Wheel Fun Rentals, now a nationwide web of shops that also loans out bikes, electric cars and mopeds, and man-powered watercraft. Adventuresome athletes can also compete in activities such as surrey scavenger hunts and blindfold obstacle courses navigated via shouted instructions from a seeing teammate or exceptionally long rounds of trial and error.
In 1933, the founders of Keswick Cycle opened their doors with a common goal in mind: to make each visitor feel like a part of the family. Almost 80 years later, a staff of avid cyclists and triathletes maintains the same friendly vibe at all three locations, meanwhile stocking an assortment of bikes and accessories. Bicycles from Cannondale, Specialized, Electra, and other big brands conquer myriad terrains, from roads and triathlon courses to mountain trails mucky with discarded cooking oil. Tires, apparel, and other accessories round out the inventory, situated around the shop's central hub, the services department. Here, factory-trained mechanics tune up or overhaul any type of bike or shopping carts masquerading as bikes. These same experts fit athletes for competition at the triathlon studio and, in their spare time, lend a hand to local charities.
A place to buy your next two-wheeled transport or to get your existing one repaired, Fairmount Bicycles’ new and refurbished stock leans heavily toward commuter bikes that are perfect for Philly’s increasingly cyclist-friendly streets. Yet there’s still plenty of room in the store’s small space to fit several kinds of long-distance touring bicycles, road bikes and kids’ models as well. The young, hip, knowledgeable staff members are happy to engage customers in extended conversations and offer suggestions about accessories, from seats, locks and reflectors to sturdy cyclist’s messenger bags. The shop even rents bikes by the hour or the day, including a Surly Big Dummy with a rack and bag ready to be loaded with groceries, laundry or whatever you need to haul via pedal power from one place to another.
Breakaway Bikes grew out of a friendship between Glenn Krotick, a spinning instructor, and Joe Wentzell, a graduate of Temple University’s exercise-science master’s program. The earliest incarnation of the shop revolved around Joe’s science-based training program, which today exists in the form of RPM classes. Here, participants pedal their own bikes as a human coach and a CompuTrainer team up to help them target different training zones based on power and heart rate, ideal for those training to outrun a herd of buffalo. While fine-tuning their RPM concept, the dynamic duo delved into the racing scene. Joe, a former Division I defensive tackle, lost more than 100 pounds as he went from novice cycler to Cat 2 elite racer. Glenn applied his biking skills to triathlons, becoming the Mid-Atlantic Masters Champ for international distance in 2007. As they honed their athletic skills, they began to offer performance-enhancing services such as biometric evaluations and custom bike fittings, many of which use Retul technologies and Fit Kit methods. Throughout the years, Joe and Glenn’s inventory of bikes and accessories has grown as well. Today, their shop brims with bikes by manufacturers such as Trek, Scott, Cervélo, and Felt, plus cycling apparel, helmets, tires, and a host of accessories, from child seats to taillights. In the showroom, attentive staffers match shoppers with bikes that match their body type, riding style, and spinning bow-tie collection. Visitors can also score out-of-production parts for vintage bikes in the repair shop, where friendly technicians tend to bearings, brakes, and chains.