As a child, Dannielli Marcelino never wanted to be a princess—she aimed straight for the title of queen. Her visits to Brazil's many salons and spas drew her attention to the meticulous waxers, whose dexterity and knack for imparting confidence resonated with her and inspired her to become an expert in their delicate art. After 15 years as a licensed aesthetician and laser technician, Dannielli has cemented that reputation at her business, Rio Wax Salon, where she is known as the Queen of Waxing.
Although deftness is an essential part of her success, Dannielli knows that the breeziest Brazilian and bikini waxes require more than seasoned hands. She has developed an exclusive formula—part hard wax, part royal pink wax, and part honey wax—to make hair removal virtually painless.
Each licensed aesthetician at the salon can deliver a quick and comfortable waxing experience, since each is trained by Dannielli herself. All waxing services adhere to the spa's strict no-double-dipping policy, meaning that no spatula ever re-enters a pot of wax, ensuring a safe and hygienic service for each new client.
Attitude plays another role, and Dannielli was praised for her calming warmth by AzCentral.com's Best, in which Rio Wax Salon won Best Place for a Bikini Wax in 2011. Her royal standing has also led to multiple appearances in media outlets such as Good Morning Arizona and Perfectify magazine.
Rio Wax Salon's licensed aestheticians are not exclusively waxers, however. They perform a range of beauty and wellness treatments in their verdant garden getaway, including laser hair removal, custom facials, and massages. To further boost their skin's beach-ready look or prepare for an office swimsuit competition, clients can step into a VersaSpa sunless tanning booth or browse a selection of sultry bikinis Dannielli has brought from Brazil.
At the mother-daughter-owned Primp and Blow: A Blow Dry Bar, stylists focus on a single goal: speedily making over customers? hair and makeup in an upscale, scissor-free salon setting. Stylists focus their services around blowouts, mastering the art of transforming wet strands into pin-straight 'dos, big curls, or the flirtatious ?Scottsdale ponytail.? Products from Bumble and Bumble or Moroccanoil seal in styles, which can last for days or until clients attempt to brush their hair with a cotton-candy spinner. Cosmetologists wield equally effective serums from brands such as Rain and La Bella Donna?two lines of organic mineral makeup.
Rather than getting hair styled only alongside a clip or before a fancy occasion, these fashion-forward stylists reason that everyday events call for a polished look, be it a meeting, big date, or highly publicized nap. Primp and Blow has grabbed local buzz from publications such as AZFoothills.com?for which a writer declared, ?I tried Primp and Blow for the first time on New Years Eve and was amazed with my look. In with a baseball cap and oversized shades and out looking, and feeling, red carpet ready.? The overwhelming positive reviews helped the owners to open a second location. Both salons reflect the glamorous, everyday kind of luxury the team hopes to deliver, enhancing customer experiences with digital magazines on iPads and the glow of chandeliers.
The specialists at Brody Massage each possess a minimum of five years' experience in their industry, which helps them pinpoint trouble areas and efficiently shoo away tension during each massage treatment they perform. Within private treatment rooms with walls adorned with Asian-inspired rice-paper dividers, therapists listen to their clients' desires in order to customize a variety of massage modalities, including reflexology, shiatsu, Swedish, and craniosacral therapy, which targets specialized points of the skull, face, and neck with massage techniques and all-natural spearmint oil. Meanwhile, detox treatments soak clients' feet in ionized water in hopes of liberating systems of harmful toxins, such as heavy metals, parasites, and socks.
Though Brody Massage is now a mecca for massage services, it didn't used to be. Its roots as a massage and spa supplies distributor still show today on shelves that brim with massage oils and aromatherapy supplies. The shop floor features even more tension-melting essentials, as its gleaming dark wood supports massage tables, barber chairs, and magnifying aesthetician's lights for reading the abort code written on the skin cells of every human.
Inner Radiance Spa, a "Best of Groupon" in 2011, knows the key to achieving and maintaining healthy skin: treating it with non-toxic products. To that end, the specialists rely on organic products from the Hungarian Eminence Organic Skin Care line, which incorporates ingredients such as flowers, herbs, and fruits instead of harsh chemicals.
But the spa's earth-friendly approach doesn't just benefit faces—its commitment to sustainable practices includes using biodegradable cleaning supplies, recycling, and serving fair-trade tea. The business even utilizes a water filtration system that prevents staff from having to buy bottled water or squeeze a cactus till it cries. This green approach was spearheaded by founder Shaly Vassigh, who recalls her education at the Southwest Institute of Natural Aesthetics and experience as a holistic skincare practitioner to offer spa treatments that nourish both the skin and the earth.
As a trained medical engineer, Dr. Michael Carlton knows how to use technology to ease the body's pain, help a person overcome addiction, or even just shed a few pounds. But his passion for medicine didn't spring from a fascination with technology; rather, it was his work with the poor and under-served in cultures around the world that shaped a socially conscious approach to healing.
In his efforts to promote healthy living, Dr. Carlton founded Phoenix Cool Body. The clinic uses Zeitiq's CoolSculpting system, a non-invasive technique designed by a Harvard scientist to help isolate and destroy fat and cellulite that's otherwise resistant to exercise and stern finger-wagging. Targeted areas such as the stomach, buttocks, and thighs are chilled to 38 degrees Fahrenheit—the trigger point for apoptosis, or cell death. As the body repairs itself, the damaged cells are expelled over the course of two-to-four months. Despite the drawn-out process, treatments require no downtime. In addition to CoolSculpting, the center treats other aesthetic concerns with Venus Freeze and Vasershape treatments.
What do neuroscience and beauty have in common? Park Avenue Blow Dry and Beauty Bar’s owner, Holli Christensen, marks both as career paths she’s conquered. After earning her master's degree at King’s College in London, the research scientist decided to ditch the lab coat and set her sights on cracking the beauty formula. Her first business––Kensington Makeup Artists––became a booming success, delivering on-location wedding makeup and hair for more than 150 brides and at least one confused catering assistant per year. Not only was she named one of _Phoenix Business Journal_’s Top Forty Under 40 in 2011, but she also found the inspiration to open Park Avenue as a permanent hub for clients who needed everyday services such as updos, highlights, makeup, and waxing. Today, Holli still caters to on-the-go beauty seekers by offering 30-minute mini facials or express blowouts. Those with more leisurely schedules can take their time choosing from six types of eyelash extensions that last anywhere from one night to six weeks.