As a child, Dannielli Marcelino never wanted to be a princess—she aimed straight for the title of queen. Her visits to Brazil's many salons and spas drew her attention to the meticulous waxers, whose dexterity and knack for imparting confidence resonated with her and inspired her to become an expert in their delicate art. After 15 years as a licensed aesthetician and laser technician, Dannielli has cemented that reputation at her business, Rio Wax Salon, where she is known as the Queen of Waxing.
Although deftness is an essential part of her success, Dannielli knows that the breeziest Brazilian and bikini waxes require more than seasoned hands. She has developed an exclusive formula—part hard wax, part royal pink wax, and part honey wax—to make hair removal virtually painless.
Each licensed aesthetician at the salon can deliver a quick and comfortable waxing experience, since each is trained by Dannielli herself. All waxing services adhere to the spa's strict no-double-dipping policy, meaning that no spatula ever re-enters a pot of wax, ensuring a safe and hygienic service for each new client.
Attitude plays another role, and Dannielli was praised for her calming warmth by AzCentral.com's Best, in which Rio Wax Salon won Best Place for a Bikini Wax in 2011. Her royal standing has also led to multiple appearances in media outlets such as Good Morning Arizona and Perfectify magazine.
Rio Wax Salon's licensed aestheticians are not exclusively waxers, however. They perform a range of beauty and wellness treatments in their verdant garden getaway, including laser hair removal, custom facials, and massages. To further boost their skin's beach-ready look or prepare for an office swimsuit competition, clients can step into a VersaSpa sunless tanning booth or browse a selection of sultry bikinis Dannielli has brought from Brazil.
At the mother-daughter-owned Primp and Blow: A Blow Dry Bar, stylists focus on a single goal: speedily making over customers? hair and makeup in an upscale, scissor-free salon setting. Stylists focus their services around blowouts, mastering the art of transforming wet strands into pin-straight 'dos, big curls, or the flirtatious ?Scottsdale ponytail.? Products from Bumble and Bumble or Moroccanoil seal in styles, which can last for days or until clients attempt to brush their hair with a cotton-candy spinner. Cosmetologists wield equally effective serums from brands such as Rain and La Bella Donna?two lines of organic mineral makeup.
Rather than getting hair styled only alongside a clip or before a fancy occasion, these fashion-forward stylists reason that everyday events call for a polished look, be it a meeting, big date, or highly publicized nap. Primp and Blow has grabbed local buzz from publications such as AZFoothills.com?for which a writer declared, ?I tried Primp and Blow for the first time on New Years Eve and was amazed with my look. In with a baseball cap and oversized shades and out looking, and feeling, red carpet ready.? The overwhelming positive reviews helped the owners to open a second location. Both salons reflect the glamorous, everyday kind of luxury the team hopes to deliver, enhancing customer experiences with digital magazines on iPads and the glow of chandeliers.
What do neuroscience and beauty have in common? Park Avenue Blow Dry and Beauty Bar’s owner, Holli Christensen, marks both as career paths she’s conquered. After earning her master's degree at King’s College in London, the research scientist decided to ditch the lab coat and set her sights on cracking the beauty formula. Her first business––Kensington Makeup Artists––became a booming success, delivering on-location wedding makeup and hair for more than 150 brides and at least one confused catering assistant per year. Not only was she named one of _Phoenix Business Journal_’s Top Forty Under 40 in 2011, but she also found the inspiration to open Park Avenue as a permanent hub for clients who needed everyday services such as updos, highlights, makeup, and waxing. Today, Holli still caters to on-the-go beauty seekers by offering 30-minute mini facials or express blowouts. Those with more leisurely schedules can take their time choosing from six types of eyelash extensions that last anywhere from one night to six weeks.
The New York City subway sign tacked up on the red brick wall tells visitors that they’ve finally arrived at Yankee Stadium. But instead of ballpark peanut shells, the ground is covered with locks of hair, and outside the Brooklyn Barbershop, New York City's skyscrapers have been replaced with the palmetto-fringed streets of central Phoenix.
Given the barbershop’s New York state of being, it comes as no surprise that the owners learned their trade as second-generation barbers in one of Brooklyn’s iconic barbershops before heading west. Now, they execute their combination of no-nonsense snips and fashion-conscious cuts in Phoenix. Specializing in men’s haircuts, the barbers deftly wield straight razors to spice up hair with cutting edge designs and amateur cartography. They also practice the art of the old-fashioned straight-razor shave, updated for modern stubble with a tea-tree infused hot-towel treatment and complimentary drinks on the weekend.
The sound of a glass-wall waterfall lends a zen-like feel to Compliments at A Hilton Salon & Spa. Inside, a team of aestheticians, stylists, and massage therapists stands ready to pamper and polish. Stylists call upon the knowledge gleaned from ongoing monthly training sessions as they craft custom looks with cuts and coloring treatments. Technicians point the way toward pipeless, sanitized whirlpool tubs and heated massage chairs where manicures, microdermabrasion treatments, and other skincare services vivify complexions. The spa also offers airbrush tanning and waxing, as well as extended evening hours on Tuesdays and Thursdays. Named after owner and stylist Alison Hilton, the boutique is affiliated neither with Hilton Hotels and Resorts nor World War II–code-breaking mathematician Peter John Hilton
Since 1975, National Hair Centers have treated men and women’s thinning tresses with treatments ranging from surgical hair transplants to vitamin supplements. Their three-step laser program catalyzes growth with beams tailored to clients’ specific hair loss stage; alternatively, FDA-approved regrowth products—such as Propecia and Minoxidil— encourage follicles to sprout more effectively than fedoras lined with Chia seeds. An array of women’s-only options, such as wigs and extensions, round out the offerings. The center's team of image consultants and licensed hair restoration stylists also place a premium on privacy, ensuring clients’ comfort by leading confidential consultations, treating scalps in private salon suites, and discouraging friends from hosting hair-graft-anniversary parties.