When Neil Armstrong landed on the moon, reports The Arizona Republic, it sparked John Edwards' passion for Star Trek. He began amassing action figures and memorabilia into a collection that has since mushroomed into the more than 13,000 toys, comic books, and posters that put the experience into the Arizona Pop Culture Experience. According to the
Phoenix New Times, the nonprofit museum is divided into rooms based on heroes and stories, such as the DC room and the Marvel room. Hundreds of action figures, custom-made for John, have
earned the museum top honors in the _ Phoenix New Times’_ 2010 “Best Places to See Action Figures”, and the only spot on The Action Figure Makers’ Guild Magazine’s list, “Where are All my Action Figures?”
The rest of the space covers the last 50 to 60 years of popular culture, from Alfred Hitchcock's Psycho and the music of The Doors to current crazes such as Twilight and Harry Potter, the saga of a wizard who relinquishes his wand to make earthenware.
The museum also doubles as a comic book store where new issues hit the shelves every week.