As a child, Dannielli Marcelino never wanted to be a princess—she aimed straight for the title of queen. Her visits to Brazil's many salons and spas drew her attention to the meticulous waxers, whose dexterity and knack for imparting confidence resonated with her and inspired her to become an expert in their delicate art. After 15 years as a licensed aesthetician and laser technician, Dannielli has cemented that reputation at her business, Rio Wax Salon, where she is known as the Queen of Waxing.
Although deftness is an essential part of her success, Dannielli knows that the breeziest Brazilian and bikini waxes require more than seasoned hands. She has developed an exclusive formula—part hard wax, part royal pink wax, and part honey wax—to make hair removal virtually painless.
Each licensed aesthetician at the salon can deliver a quick and comfortable waxing experience, since each is trained by Dannielli herself. All waxing services adhere to the spa's strict no-double-dipping policy, meaning that no spatula ever re-enters a pot of wax, ensuring a safe and hygienic service for each new client.
Attitude plays another role, and Dannielli was praised for her calming warmth by AzCentral.com's Best, in which Rio Wax Salon won Best Place for a Bikini Wax in 2011. Her royal standing has also led to multiple appearances in media outlets such as Good Morning Arizona and Perfectify magazine.
Rio Wax Salon's licensed aestheticians are not exclusively waxers, however. They perform a range of beauty and wellness treatments in their verdant garden getaway, including laser hair removal, custom facials, and massages. To further boost their skin's beach-ready look or prepare for an office swimsuit competition, clients can step into a VersaSpa sunless tanning booth or browse a selection of sultry bikinis Dannielli has brought from Brazil.
As a trained medical engineer, Dr. Michael Carlton knows how to use technology to ease the body's pain, help a person overcome addiction, or even just shed a few pounds. But his passion for medicine didn't spring from a fascination with technology; rather, it was his work with the poor and under-served in cultures around the world that shaped a socially conscious approach to healing.
In his efforts to promote healthy living, Dr. Carlton founded Phoenix Cool Body. The clinic uses Zeitiq's CoolSculpting system, a non-invasive technique designed by a Harvard scientist to help isolate and destroy fat and cellulite that's otherwise resistant to exercise and stern finger-wagging. Targeted areas such as the stomach, buttocks, and thighs are chilled to 38 degrees Fahrenheit—the trigger point for apoptosis, or cell death. As the body repairs itself, the damaged cells are expelled over the course of two-to-four months. Despite the drawn-out process, treatments require no downtime. In addition to CoolSculpting, the center treats other aesthetic concerns with Venus Freeze and Vasershape treatments.
What do neuroscience and beauty have in common? Park Avenue Blow Dry and Beauty Bar’s owner, Holli Christensen, marks both as career paths she’s conquered. After earning her master's degree at King’s College in London, the research scientist decided to ditch the lab coat and set her sights on cracking the beauty formula. Her first business––Kensington Makeup Artists––became a booming success, delivering on-location wedding makeup and hair for more than 150 brides and at least one confused catering assistant per year. Not only was she named one of Phoenix Business Journal’s Top Forty Under 40 in 2011, but she also found the inspiration to open Park Avenue as a permanent hub for clients who needed everyday services such as updos, highlights, makeup, and waxing. Today, Holli still caters to on-the-go beauty seekers by offering 30-minute mini facials or express blowouts. Those with more leisurely schedules can take their time choosing from six types of eyelash extensions that last anywhere from one night to six weeks.
With more than 1,000 liposuctions and facelifts under his belt, cosmetic surgeon Dr. Jose L. Robledo knows one thing for sure: nobody wants that “worked over” look. That’s why at Arizona Laser & Skin he and his team aim to make wrinkles and unwanted fat disappear with natural products and advanced techniques that rely on the skin’s innate healing ability. Minimally invasive procedures such as the Endotine Ribbon face and neck lift and AquaShape body-contouring system are performed alongside noninvasive beauty techniques such as FDA approved Viora cellulite-reduction and skin-tightening treatments. Micro-current facials get skin smoother than a dolphin’s raincoat by stimulating and thus helping to strengthen the facial muscles. In addition to emphasizing natural-looking results, the team prides itself on looking after the safety of its patients. A consultation precedes each treatment, during which clients find out if procedures are right for them, ask questions, and address any special needs.
At Salon 7000, high-end products from Matrix, Cirepil, and Living Proof (Jennifer Aniston’s new line) are just half the story. The friendly, talented stylists are the real draw, because they’re the ones who know how to customize each service depending on the client’s personal requests. They begin every service with a thorough consultation, inquiring about the client’s lifestyle and look preferences before offering thoughtful input. The list of available services is lengthy yet fully focused on hair, from keratin treatments and bridal updos to full-body waxes performed in a cozy golden room.
Stark, white walls bursting with firework-like splotches of red and black welcome clients to the salon. After signing in at the chrome desk and lounging on black leather couches, clients stroll into the wood-accented salon area and dangle their tresses into black sinks while levitating or reclining on cushy, red, leather chairs.
The New York City subway sign tacked up on the red brick wall tells visitors that they’ve finally arrived at Yankee Stadium. But instead of ballpark peanut shells, the ground is covered with locks of hair, and outside the Brooklyn Barbershop, New York City's skyscrapers have been replaced with the palmetto-fringed streets of central Phoenix.
Given the barbershop’s New York state of being, it comes as no surprise that the owners learned their trade as second-generation barbers in one of Brooklyn’s iconic barbershops before heading west. Now, they execute their combination of no-nonsense snips and fashion-conscious cuts in Phoenix. Specializing in men’s haircuts, the barbers deftly wield straight razors to spice up hair with cutting edge designs and amateur cartography. They also practice the art of the old-fashioned straight-razor shave, updated for modern stubble with a tea-tree infused hot-towel treatment and complimentary drinks on the weekend.