The room is filled with people, all of who are moving to music that thrums through their bodies with palpable bass. At the DJ booth, colorful LED lights pulse in time with the beat, and tube lighting frames the stage and mirrored walls in a white glow. Blacklights bathe the room in bright violet tones, transforming the colors of everyone’s clothing into electric neon.
Suddenly a voice cuts in on top of the music.
“All right, everyone! Let's shake it!”
Though UniquePhyZique looks light a nightclub, it’s actually a fitness studio. Founders John and Julie White recently expanded and remodeled their space, updating it to reflect their mission to help clients fall in love with fitness by keeping it fun. In the high-energy space, students gather for sessions of Zumba, a Latin-inspired, dance-fitness workout and Turbo Kick, a fusion of kickboxing, and sports drills. The schedule also includes PiYo, an inventive blend of pilates, yoga, and strength training, and Tone & Sculpt, a class in which students use stability balls and neoprene-coated free weights to sculpt legs, upper bodies, and abdominals. And soon, the schedule will also be expanding, as the team is currently working on certifications in Beachbody's P90X and Insanity.
Not only is John and Julie’s space fun, it’s also very user-friendly. Members check in simply by scanning their keycards, and can help themselves to water and towels before and after classes. Additionally, a dozen membership types allow clients to choose anything from low-commitment punch cards to unlimited 6- or 12-month agreements with automatic monthly payments and a secret member handshake