A wildly successful alternative to traditional day spas—its more than 300 locations blanket 36 states and half a dozen countries—Planet Beach Contempo Spa is a futuristic relaxation station where state-of-the-art machines administer all spa and tanning services. These friendly automatons sometimes replace familiar treatments, as in the Luminous facial, a light-based service that delivers blemish-busting results similar to those of a conventional facial. But other equipment maps out new spa territory entirely: the Hydro-Derma Fusion chamber moisturizes the whole body with nutrient-rich steam in order to offset the effects of a dry climate or a rear-end collision with a salt truck. Other machines whiten teeth, spray tan skin, and massage muscles.
Planet Beach operates on a gym-style membership system, meaning members purchase packages or pay flat monthly rates. As members spend more time at the spa, they get to know the helpful assistants who are always on hand to demonstrate how to use the equipment without activating its ability to cry.
A lot can be learned in 15 years. That's the amount of time it takes a student to go from undergrad to completing a residency and becoming a doctor. It's the amount of time it takes a girl to become a woman in some traditional Latin cultures. It's also the number of years Jeannie Boozer has studied, worked with, and styled hair. With so much experience under her belt, she surgically snips away at locks to create new styles. She applies highlights to heads of hair or floods them with full-on waves of color, turning blonds into redheads, redheads into brunettes, and brunettes into brunettier brunettes.
Alexandra Zippi can work wonders with hair. In her newly established studio, she bestows elaborate updos, chic and modern coifs, and natural-looking highlights. She also transforms the look and feel of hair through keratin treatments, which tame frizz and even the feistiest of Medusa's snakes.
First comes the invigorating tingle of conditioner hydrating the scalp. After a warm wash, the gentle persuasion of scissors can be felt snipping away split ends. Tresses form into sleek layers, and with the help of expert foil work, rewire with elegant new highlights. This is all in preparation for the blow-dry, the style, and finally, the big reveal. The smile on client faces is what Breeze stylists live for. The salon also turns frowns upside down other indulgent services such as tanning, massage, and butter churning.