In 2000, three friends pooled their resources to take Take One Video under their wing, growing the rental store into studios that not only lend art, but create it. At its height, Take One had reigned over the East Bay with four outposts; eventually, however, its influence dwindled to a single location that was suffering from lack of diversity, the increasing availability of online movies, and the mysterious appearance of sitcoms in the late-night sky. The current crew's knowledge of diverse film genres helps visitors navigate the cult-movie selection, and a seven-day rental policy?with rewards for early returns?gives renters the time to cultivate their connoisseurship. Unsatisfied by the distribution and archival preservation of audio, images, and film, Take One's staff amassed backdrops and light modifiers to build a photography studio and began using their post-analog savvy to create digital scrapbooks of their clients' newly transferred files.
The outdoor garden seems more like a glimpse into canine paradise than a place of business. The 10,000-square-foot plot of spongy grass, crisp blue pool, and hammocks is where shutterbugs from Animal Stars Photography get their best work done, though. The team of dog- and cat-loving photographers follows pets around as they lounge in the grooming cabana or chase tennis balls into the pool. The crew also lures pups into a professionally lit studio with treats. After they capture tongues lolling happily and wagging tails, the photographers invite pet owners back to their studio viewing room to curate a collection of images. On-location shoots can capture a pet where it is most comfortable, whether on a worn dog bed at home or in a panic room that the vacuum can’t get into.