Shopping in Plymouth

Within JF and Company's cheery pink-and-blue walls, racks teem with designer duds, toys, and accessories aimed at infants to 6-year-olds. The family-run boutique was inspired by and named for the owners' two young daughters. From designers such as Giggle Moon, Dogwood, and Bon Bon Cupcakes, kids model outfits in towering full-length mirrors, which allow them to inspect their own faces to ensure they aren’t aging backward. Tiny shoes line tabletops alongside displays of belts, jewelry, frilly tutus, and glittery bows, and a showcase of classic-rock apparel appeases fledgling rockers. Patrons can use provided changing-and-feeding stations, or kids can act out dream jobs as firemen, princesses, or intellectual-property attorneys in the play area.

When bikes fall ill, they can drag themselves over to The Avenue Bicycle Station and ask for John and Margie Hall, who not only sell bikes but repair and restore young and old two-wheelers alike. The Halls—whose shop is an outlet for Schwinn, Mongoose, and GT velocipedes and their closest relatives, Star Trac spinner bikes—have the chops and tools to fix up even the most busted of bicycles while extending the legacy of former store owners, Scott and Hanna Kelsey. Their pick-up and drop-off service lends a helping hand to busy riders on Tuesdays and Thursdays. To aid home bike technicians and entrepreneurs looking to invent Bike 2.0, they’ve amassed piles and piles of hard-to-find and vintage parts in a special salvage yard.

Since 1947, Mid-City Supply Co.’s friendly staffers have helped avid home improvers to outfit their digs in premium products. Nowadays, the experienced showroom staff displays much smarter fixtures, from faucets that turn on with the tap of a hand to eco-friendly water heaters powered by domesticated dragons. Though technology has changed, the company keeps quality high, stocking name brands such as Delta, American Standard, Toto, Gerber, Brizo, and Elkay. Customers can check out items in person at one of six showrooms in two states. To give back to the communities that helped them to grow, the company regularly donates to United Way.

The floor-to-ceiling windows that frame Sentiments Bridal & Special Occasion display fashionable formal attire for men and women. Owner Marie Brown stays abreast of the trends, updating the displays regularly so the colors, textiles, and styles suit the season. Brown coordinates dresses for bridal parties, rents tuxes to groomsmen, and designs custom fashions for mothers. Accessories, including hats, shoes, and jewels, complete outfits. Brown's shop also outfits children with miniature garments for special occasions, such as christenings or space-camp graduations.