The chief tenant of the Just Love Animals Society's mission is to educate pet owners about holistic animal care. To achieve this, the nonprofit's directors help to organize events such as Pet-A-Palooza, one of Victoria's largest one-day pet adopt-a-thons, and Running of the Bulls, a 10K race for Chihuahuas in costume. These efforts directly impact local rescue shelters, generating both the funds and awareness needed to keep them operating and placing animals with loving families.
As a completely independent enterprise, Just Love Animals Society relies solely on fundraising, donations, and volunteerism.
Along with running daycare and boarding services, the staff at Nirvana Pet Resort treats dogs and cats to professional grooming using tearless, hypoallergenic shampoos and conditioners with UV protection. Before getting to that, though, they ensure a safe, fun atmosphere by requesting all new dogs take a temperament test during a meet-and-greet session. Training sessions then use motivation, praise, and correction techniques to teach dogs how to stay calm when they see a celebrity with no makeup on.
At Wizard of Paws, one of the city's only government-certified groomers, Rachel Walker and her team of canine-savvy stylists specialize in washing and trimming all manner of dog fur on breeds as small as a chihuahua or as large as a bernese mountain dog. Armed with natural shampoos and cleansers, as well as a repertoire of clipper- and scissor-based shearing techniques, the groomers snip overlong coats, ensuring pups are no longer able to hide a cache of smuggled treats on their backs. The groomers also carry a selection of holistic and grain-free food and treats, and they never kennel-dry beloved pooches.
Dorothy Moore, owner of The Dining Dog, indulges canines with her full menu of meals and treats oriented to dogs' particular senses of taste. Tongues lap up doggy cocktails with names such as the Barkarita, and teeth happily crunch into entrees of fresh veggies, turkey loaf, steak, or chicken that have attracted the attention of local press and celebrities alike. Owners can further reward pets or buy their eternal silence with cupcakes in flavors that range from steak and cheese to peanut-butter bacon.
Ginger Luke rescued her first dog in 2006—a dachshund that was kept locked in its owner’s bathroom and was in danger of being put down. After paying the pet’s owner $50, she retrieved the dog and began networking with her friends to find it a loving home. Today, Ginger's Pet Rescue continues this mission of saving as many dogs as possible from being euthanized. Since its establishment, it has found homes for more than 5,000 dogs. Volunteers from the organization rescue the dogs from shelters across the region, provide medical care and temperament examinations, and place them in loving, permanent homes.