In 1958, Guy Day and Dale Williams founded their mattress store with a focus on high-quality products and excellent customer service. After 10 years, the partners unveiled their line of handcrafted, personalized mattress sets under the name Verlo, a combination of their wives' names—Verna and Lois. After more than 40 years, the company has perfected its craft, manufacturing customized mattresses and selling them directly through their show rooms. The stock ranges from plush pillowtops to firm sets, both capable of supporting healthy sleeping patterns and cutthroat pillow fights for years to come.
Over the past 25 years, Doug and Teri have snapped portraits of Andy Warhol, Ella Fitzgerald, Lily Tomlin, Allen Ginsberg, and other world-renowned figures. Today, they apply their experience toward sessions for families, kids, and high-school seniors. The duo also covers weddings, from engagement sessions through ceremonies. In addition to family or special-event shoots, industrial and product photography are also specialties of theirs.
The chi masters at this trinity of acupuncture and health centers seamlessly weave Chinese medicine stretching back 3,000 years with modern medicine's focus on disease and pathology. Dr. Chuan Liu tends to patients with a parallel approach at Milwaukee Acupuncture & Health Center and Ozaukee Acupuncture & Health Center. Trained his native China, Dr. Liu helps patients manage pain and stress, restore energy, and obtain optimal health through therapies including the AcuRelief and AcuHealth systems, which he helped found.
Klinke Cleaners’ dependable service and lasting commitment to the trade hasn’t gone unnoticed. In the last 30 years, they have won a gold medal in Madison Magazine’s Best of Madison category 29 times. However, before founders Maurice and Trudy Klinke had ever conceived of opening a cleaners, they were the proud owners of Klinke Hatchery, which raised more than 125,000 baby chicks a week. Perhaps the smell given off by thousands of chickens inspired them to seek a less malodorous occupation, because in 1958, they opened the first location of Klinke Cleaners.
In its early days, Klinke Cleaners used Econ-O-Crest dry-cleaning machines—early forerunners of modern dry-cleaning machines—but as the business grew, so did its thirst for new technologies. Soon, the company was installing new equipment nearly as quickly as it could be created, including shirt-finishing stands, drapery-pleating machines, and pants leggers, used to set precise creases in slacks. In 2000, the Klinke family began to consider expansion beyond Madison, leading to a rapid period of growth that culminated in 21 locations across southern Wisconsin and one experimental site at the bottom of Lake Michigan. Its EarthSmart Systems dry-cleaning process uses solvents and machines that are less damaging to the environment, as well as reusable garment bags and hangars to help decrease landfill waste. Most locations also offer a speedy turnaround with drive-thru windows and same-day pickup.
Ticket stubs, needlework, oil paintings: the experts at The Great Frame Up have handled them all, turning them into wall-ready hangings. Their selection of hundreds of frames, matting options, and varieties of glass makes it easy for clients to find the right colors and textures to complement their artwork. In addition to custom framing, the professionals offer conservation framing for paintings with monetary value or used napkins with sentimental value. Three-dimensional objects are also a specialty: The experts can slip hockey pucks and musical instruments into acrylic cases or send clients home with one to keep empty in anticipation of finally acquiring that unicorn horn. Inside the store, customers can peruse a selection of ready-made frames and framed art work.