In 1958, Guy Day and Dale Williams founded their mattress store with a focus on high-quality products and excellent customer service. After 10 years, the partners unveiled their line of handcrafted, personalized mattress sets under the name Verlo, a combination of their wives' names—Verna and Lois. After more than 40 years, the company has perfected its craft, manufacturing customized mattresses and selling them directly through their show rooms. The stock ranges from plush pillowtops to firm sets, both capable of supporting healthy sleeping patterns and cutthroat pillow fights for years to come.
Klinke Cleaners’ dependable service and lasting commitment to the trade hasn’t gone unnoticed. In the last 30 years, they have won a gold medal in Madison Magazine’s Best of Madison category 29 times. However, before founders Maurice and Trudy Klinke had ever conceived of opening a cleaners, they were the proud owners of Klinke Hatchery, which raised more than 125,000 baby chicks a week. Perhaps the smell given off by thousands of chickens inspired them to seek a less malodorous occupation, because in 1958, they opened the first location of Klinke Cleaners.
In its early days, Klinke Cleaners used Econ-O-Crest dry-cleaning machines—early forerunners of modern dry-cleaning machines—but as the business grew, so did its thirst for new technologies. Soon, the company was installing new equipment nearly as quickly as it could be created, including shirt-finishing stands, drapery-pleating machines, and pants leggers, used to set precise creases in slacks. In 2000, the Klinke family began to consider expansion beyond Madison, leading to a rapid period of growth that culminated in 21 locations across southern Wisconsin and one experimental site at the bottom of Lake Michigan. Its EarthSmart Systems dry-cleaning process uses solvents and machines that are less damaging to the environment, as well as reusable garment bags and hangars to help decrease landfill waste. Most locations also offer a speedy turnaround with drive-thru windows and same-day pickup.
Though Always Brite?s staffers specialize in high-tech steam cleanings for carpets, that's not their only talent. The fully licensed and insured techs can also use Prochem brand chemicals and other tools to revamp drapery, tune-up furniture upholstery, or remove mattress tags without fear of government reprisal. Ventilation cleanings scour deep soil from dryer and heat ducts, whisking away mold, mildew, and other airborne pollutants. Tenants can also call on Always Bright for one-time cleanings before a move or after a roommate-bonding tomato-sauce fight.
The technicians at Natural Cleaners revivify garments while respecting the earth's delicate ecosystem, eschewing traditional petroleum-based solvents for GreenEarth, a nontoxic formula made of silicone derived naturally from sand. Five Milwaukee-area storefronts bustle free from fumes and pollutants as suits, dresses, and coats shake off dirt during dry or professional-grade wet cleanings. Wedding-dress cleaning and preservation primes gowns for years of heirloom storage or Miss Havisham costume contests, and an in-house seamstress alters hemlines and cuffs to create dashing silhouettes. Household textiles also kowtow to Natural Cleaners' expertise as draperies, bedspreads, and feather pillows return home spic and span.
Spots and spills tremble when they hear the approaching footsteps of fully bonded and insured technicians from Pro-Touch Floor Care Services. The highly trained cleaners harness powerful tools to conquer all types of filth, from carpet dirt and upholstery smudges to skids on wooden floors and television screens. Pro-Touch's crews welcome surface-cleaning challenges, taking on projects that range in size from single bedroom apartments to airport terminals. Many types of residential and commercial floors, including tile and marble, require special attention to be properly cleaned, and Pro-Touch's grime fighters master the specialized skills and equipment needed to guarantee a lasting sparkle.
At more than 1,000 Mattress Firm locations around the country, shoppers sink into plush mattresses, recline on firm beds, and belly-flop onto pillow tops. Knowledgeable staffers can help customers create an ideal bedtime environment by dispensing advice based on sleep preferences and illuminating the difference between the many kinds of mattresses. And to the delight of their customers, much of Mattress Firm's bedding wears the label of a premium brand, such as Sealy, Serta, Simmons Beautyrest, or Stearns & Foster.