Shopping in Port Washington

This newly remodeled boutique is paradise for lovers of casual yet stylish garb, housing brands such as Alternative, Big Star, and Silver Jeans. Though most of the men’s, women’s, and kids’ clothing fuses informality with a subtle hint of punk-rock grit, other items play it safe with colors and styles to suit every taste. The shop even boasts its own signature line of novelty T-shirts emblazoned with slogans that are as playful and risqué as a tattooed kitten.

Unlike the young fish venders and fruit sellers who in ancient times ran to the morning trade ships to view the latest fashions from across the sea, Fred Boutique is set in modern times and has plenty of trendy and affordable items for savvy ladies. Statement accessories ($8–$40) such as a chunky necklace, studded booties, or a bright patterned scarf can invigorate your pre-existing wardrobe and make a basic tee the canvas for show-stopping extras. Fred Boutique also offers tons of comfy and chic tops ($18–$60), denim ($50–$60), and jackets ($40–$70). Stop in soon to get first dibs on springy floral dresses ($60–$120) or something sparkly to wear to an upcoming wedding. Some brands Fred Boutique carries are Betsy Johnson, BCBG Max Azria, and Ella Moss, among others. This Groupon is also good for sale items.

The writers at Milwaukee Magazine mine cultural gems and scoop political stories each month to reflect the city's lifestyle and current events in 12 glossy issues. Subscribers join a community of 225,000 readers, who vicariously interview local celebrities and innovators and explore Milwaukee's boutiques and underwater speakeasies through the magazine's pages. Feature stories spotlight local gustatory delights, profile local businesses, and unpack economic issues, while arts and leisure articles hone cultural literacy and personal style.

Readertainment is aggregated annually in the City Guide and the Best of Milwaukee, a roundup that clearly distinguishes the lakefront's elite establishments. In addition to printed matter, Milwaukee Magazine is published online, where an event calendar and a blog roll herald potential trades for the Milwaukee Brewers, dispatches from the pressroom, and discoveries of fossilized bobby socks excavated from the Happy Days set.