Shopping in Port Washington

This newly remodeled boutique is paradise for lovers of casual yet stylish garb, housing brands such as Alternative, Big Star, and Silver Jeans. Though most of the men’s, women’s, and kids’ clothing fuses informality with a subtle hint of punk-rock grit, other items play it safe with colors and styles to suit every taste. The shop even boasts its own signature line of novelty T-shirts emblazoned with slogans that are as playful and risqué as a tattooed kitten.

In 1958, Guy Day and Dale Williams founded their mattress store with a focus on high-quality products and excellent customer service. After 10 years, the partners unveiled their line of handcrafted, personalized mattress sets under the name Verlo, a combination of their wives' names—Verna and Lois. After more than 40 years, the company has perfected its craft, manufacturing customized mattresses and selling them directly through their show rooms. The stock ranges from plush pillowtops to firm sets, both capable of supporting healthy sleeping patterns and cutthroat pillow fights for years to come.

Unlike the young fish venders and fruit sellers who in ancient times ran to the morning trade ships to view the latest fashions from across the sea, Fred Boutique is set in modern times and has plenty of trendy and affordable items for savvy ladies. Statement accessories ($8–$40) such as a chunky necklace, studded booties, or a bright patterned scarf can invigorate your pre-existing wardrobe and make a basic tee the canvas for show-stopping extras. Fred Boutique also offers tons of comfy and chic tops ($18–$60), denim ($50–$60), and jackets ($40–$70). Stop in soon to get first dibs on springy floral dresses ($60–$120) or something sparkly to wear to an upcoming wedding. Some brands Fred Boutique carries are Betsy Johnson, BCBG Max Azria, and Ella Moss, among others. This Groupon is also good for sale items.

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Readertainment is aggregated annually in the City Guide and the Best of Milwaukee, a roundup that clearly distinguishes the lakefront's elite establishments. In addition to printed matter, Milwaukee Magazine is published online, where an event calendar and a blog roll herald potential trades for the Milwaukee Brewers, dispatches from the pressroom, and discoveries of fossilized bobby socks excavated from the Happy Days set.

At Metro Eye, Drs. Amy Jankowski and Kaelyn Zaporski strive not only to outfit their patrons with precise prescriptions but also to educate them about their overall eye health and proactively assess their ocular condition. The doctors' digital eye photography helps to detect any signs of ocular diseases and the hideout of renegade bands of eyelashes, and an epic refraction system maps corneal topographies for a highly accurate prescription. Located in the historic Third Ward amid charming brick buildings and geometric street lamps, the minimalist optical lounge’s contemporary interior provides a streamlined contrast to its surroundings. Natural light floods in through floor-to-ceiling windows, illuminating the built-in display shelves, which encase more than 1,000 designer frames waiting their turn to balance atop equally stylish noses. The optical stylists spend ample time discussing their art with each client, helping them to find frames that match their personal style while satisfying any parrots living on their shoulders.