Before Tida Thai existed, when Boonrit Ngamsaard—known to his restaurant's many regulars as Jack—first started cooking Thai food for other people, something was missing. His dishes weren't quite reaching the standards he'd set for himself. In response, Jack didn't just order a new spice or check out a cookbook from the library—instead, he went all the way back to Thailand. Only there, Jack reasoned, could he immerse himself in the skills he wanted to absorb.
It worked. Jack returned to the states on a long noodle zip line, fired up a pan, minced some garlic, and instantly realized that his trip to Thailand had been a good idea. He then founded Tida Thai, an elegantly decorated establishment where fresh foods delight palates. Customers describe Jack as a "warm and caring individual." And they enjoy his perfectionist streak, too, citing the chef's penchant for getting feedback and tweaking spice levels to individual specifications. It's no wonder that after much imploring from his customers, Jack opened up several more locations. Regulars now pour into these eateries every day, enthusiastically seeking Jack's skillful flavor combinations and Tida Thai's tranquil atmosphere.
Shades of crimson and golden lighting embrace patrons as they enter Simply Thai, where the aromas of curry and spiced stir-fry enchant the senses. Crispy duck bathes in piquant sauces, and seafood specials populate plates with shrimp, scallops, and mussels in rich pools of curry. Meat-eschewers can find solace in a lengthy list of vegetarian specials, curries, and noodle dishes.
While using forks to spear thin-sliced beef or twirl flat rice noodles, patrons can sit back into curvy, cushioned backboards and admire a mandala-esque bronze disk mounted onto a colorful wall. A Buddha motif interweaves the restaurant's décor, with golden Buddha heads watching over diners from a wall and a larger lounging statue dreaming of nirvana and its close cousin, Marshmallow Fluff.