Appearance is humanity's most accessible form of self-expression, and the aestheticians at i.d SALON strive to turn clients into walking works of art. In an open salon with chic, exposed ductwork and industrial-style lanterns, stylists tend to cosmetic concerns through a variety of services that include haircuts, styling, and color services, mani-pedis, and makeovers for any occasion. The salon also sells styling salves and products from KMS California, Golfwell, Mibon, and American Crew.
Sole' Tan facilitates personalized bronzing regimens with speedy spray tanning equipment, a fleet of high- and low-pressure UV beds, and tanning products. Three levels of standup and horizontal beds cocoon clients in the powerful glow of regularly serviced tanning lamps, and airbrush and Mystic spray tans eschew ultraviolet rays in favor of quick-acting colorizing solutions. Bronzing creams and hydrating lotions from brands such as Australian Gold and Swedish Beauty fortify freshly forged glows, and staffers will specially order any product currently out of stock or swiped by a confused gold-seeking leprechaun. Sole' Tan's knowledgeable crew emphasizes safe tanning techniques, proffering thoughtful safety tips to bolster skin health.:
Inside Sahara Tans, which is decorated to evoke two very different hot spots—the Vegas Strip and the Sahara Desert—clients darken their hides in five levels of tanning beds and in Mystic Tan HD booths. Private rooms named after the Venetian and the Taj Mahal transport clients to deeper shades of bronze, and the shop's stock of lotions from brands like Australian Gold, Designer Skin, and Devoted Creations imparts tan hues sans UV rays. Sahara Tans' tanning experts are also trained in recommending the best products and routines for achieving a desired skin tone, matching results with a Pantone level of exactitude.
Eleven types of tanning beds fall into six categories at Tan & Body Centers—starting at Category 1 with just the basics and increasing in perks such as cooling fans and integrated speakers as they go up. At the top of the heap is the UltraBronz Supernova bed, which includes 1,000-watt, high-pressure lamps and a plush cushion to sink into.
At X-Treme Tanning's two locations, cutting-edge tanning booths darken skintone. During a 12-minute session in the Silver Bullet, high-powered air conditioning sweeps over the body, dampening the heat that brims from facial and shoulder lamps. Available at the Thornwood location, the I Bed takes tanning to a new level: In addition to air conditioning and facial lamps, the lay-down bed effuses aromatic scents and links with iPods. Among stand-up booths, the Super Sonic ranks as the most powerful option—it has a 7-minute max and an upgraded sound system, which means that tanners can add a new level of color after listening to Bohemian Rhapsody just 1.183 times.