A curious whirring sound draws passersby into Rowbot Fitness, where bright yellow walls and a long, shiny mirror welcome crews of students looking to scull their way toward higher endurance levels and smaller waistlines. A trained instructor leads each one-hour group rowing workout, acquainting students with the Concept2 rowing machines as they pull their way toward fitness goals or an imaginary desert island. Instructors incorporate a warm-up and cooldown to prevent injuries and ease newcomers into this intense workout.
Anytime Fitness, which boasts 1,689 clubs in North America, makes it easier for average folks to etch out time for exercise by doing one simple thing: staying open 24 hours a day for 365 days a year. As fit-seekers challenge themselves on Nautilus and Hammer Strength cardio and strength machines and hoist free weights in clean, well-stocked facilities, security monitoring ensures they’re safe and producing enough sweat to meet official government standards. Members can also ramp up their exercise regimens with the help of Anytime Fitness’ staff of personal trainers, who demonstrate moves and sling motivating tips. After workouts, guests can shower in the private restrooms.
With locales dappled throughout the Southeast and Midwest, the brains behind Workout Anytime funnel more than three decades of fitness-industry expertise into filling their gyms with positive vibes and state-of-the-art equipment. The fitness gurus spread Magnum-brand strength-training machines and cutting-edge treadmills—whose frames can support up to 500 pounds—throughout their hygienic antimicrobial floors. They also provide certified personal trainers, nutritional guidance, and weight-loss plans.
Workout Anytime's doors are open to members 24 hours a day every day of the year, permitting access to public exercise zones and areas that offer tanning and massage sessions. Each gym also strives to cultivate a familial atmosphere with staffers who memorize each guest's name and carve each one's Thanksgiving turkey.