After living in Utah for a decade, Gary and Jana Cole fell in love with the mountains, inspiring them to open their namesake store in 1982 as a means of helping others enjoy the region's snowy slopes and rugged trails. At four locations throughout Park City, alpine adventurers can rent or buy name-brand skis and snowboards to replace their trusty but outdated cafeteria trays, gear up with fashionable and practical snow-sport apparel from brands such as Kjus and Bogner, or bring in worn-out equipment for expert repairs.
In the summer, Cole Sport helps athletes return to the outdoors after a fear of yetis kept them cooped up inside all winter. Cyclists test out models from a fleet of Giant road, mountain, and cruise bikes at the Giant Bicycles concept store, and aquatic athletes can find Surftech stand-up paddleboards to help them explore Utah's natural lakes and in-ground pools.
Though the business still bears his mother's name, today it's Marty's son, Chip, who preaches the good news of outdoor and extreme sports at Marty's Ski and Board Shop. Like every lynx born on the side of a mountain, Chip has a natural love of skiiing and snowboarding, and he pours his three decades of outdoor experience into his work. Under his guidance, the crew at Marty's equips athletes with technology and gear from brands including Arbor, Rossignol, Dynastar, and Armata to blaze frozen trails and otherwise explore the great outdoors. In addition to its slew of retail skis and boards, winter-sports clothing, and biking apparel, the staff sharpens skis and tunes-up bicycles to keep shredders shredding and cyclists from becoming accidental unicyclists.
Strategically located on the road to a number of ski resorts in and around Salt Lake City, The Wasatch Ski Connection ensures thrill-seekers don’t show up to the slopes empty-footed. The knowledgeable staff stock the store with a full line of rentable skis and snowboards, as well as rentable clothing, including jackets, pants, and goggles. They also tune-up, repair, and wax equipment for those who own their own gear.
Adventure Haus uncovers the excitement hidden in Utah's landscape year-round with wilderness excursions that make use of the land, water, and air. During the warmer months, guides take guests horseback riding around the verdant Wasatch Mountains, whitewater rafting down the foamy currents of the Weber River, or on a hot-air balloon flight to visit Utah's only cloud museum. When winter's wind puts a sting in the air, the activities shift to cover everything from a tranquil snowshoeing hike to a 60-second adrenaline-pumping bobsled ride down Salt Lake City's Olympic course, where an experienced driver accelerates passengers up to 80 miles per hour. In addition to leading outings, Adventure Haus also helps people set off on their own by renting out equipment ranging from mountain bikes and boats to skis and snowboards.
Located a short jaunt from Alta Ski Area and Snowbird Resort, AJ Motion Sports's fully trained and certified staff provides mountain-tamers with a host of winter sport equipment rentals and tuning services. Entrust your treasured planks for the premium tune-up and the experienced caretakers will conduct a comprehensive primping, which includes an edge sharpening, base grinding, stone grinding, hand waxing, and Swedish massage. After the tune up, an experienced board physician will thoroughly test board reflexes and palpate the body to assess any maintenance concerns. Each tune up also comes with a candle of P-Tex to assist in gear upkeep.
The fitness specialists at Studio HV whip their clients into shape using simple exercises that align with natural, functional movements. Classes are designed for all levels of fitness, from beginners to the most active of athletes. Using their full body, members practice natural movement to complete and efficient and effective workouts. A steady change-up of class offerings— from Mat Pilates to Insane Legs—keeps muscles guessing.