Seasoned dentist Dr. Steven A. Brustin and his team of mouth experts turn on smile beams with Zoom! whitening treatments. Patient spines can recline in a chair for 90 minutes while frontal fences bathe in a bleaching gel that aims to whisk away the stains acquired from sleeping face down in a blueberry pie. A specialized Zoom! light illuminates cranial caves to activate the gel, and three 15-minute gel applications bring teeth to increasing levels of brightness. Reportedly, some chompers may be sensitive to the Zoom! light, but sensitivity typically dissipates after the procedure.