In 1958, Guy Day and Dale Williams founded their mattress store with a focus on high-quality products and excellent customer service. After 10 years, the partners unveiled their line of handcrafted, personalized mattress sets under the name Verlo, a combination of their wives' names—Verna and Lois. After more than 40 years, the company has perfected its craft, manufacturing customized mattresses and selling them directly through their show rooms. The stock ranges from plush pillowtops to firm sets, both capable of supporting healthy sleeping patterns and cutthroat pillow fights for years to come.
At more than 1,000 Mattress Firm locations around the country, shoppers sink into plush mattresses, recline on firm beds, and belly-flop onto pillow tops. Knowledgeable staffers can help customers create an ideal bedtime environment by dispensing advice based on sleep preferences and illuminating the difference between the many kinds of mattresses. And to the delight of their customers, much of Mattress Firm's bedding wears the label of a premium brand, such as Sealy, Serta, Simmons Beautyrest, or Stearns & Foster.
The family-owned Garden Mart took root almost 20 years ago in Pewaukee before transplanting to Mukwonago in the spring of 2006. Inside the nursery, countless plants stretch toward the sky, including deciduous Japanese oshio beni maple and Weeping Norway spruce saplings that harbor ambitions of one day blotting out the sun. An ample garden nurtures annual and perennial flowers such as rabbit-resistant lamb's ear, drought-resistant honeysuckle, and daffodils. The Garden Mart also pays close attention to indoor and outdoor fauna, with accessories and fish to fill koi ponds, as well as a complete stock of pet items such as cat litter, pet shampoos and conditioners, and holistic Canine Caviar pet food.
East Town Spa & Salon’s aesthetic teams regularly trek around the country to hone their beautifying expertise and study with experienced Bumble and bumble and Aveda educators. They then tote their refreshed skills back to Milwaukee, where they set to work inside a historic mansion painted in classic rose tones. The team's hair services range from simple trims for beards and mustaches all the way to smoothing treatments for 4-D strand textures. Facials improve complexions with Aveda techniques, and natural baking-soda crystals provide gentle microdermabrasion. A tangerine-tinged pedicure lounge features a cushioned chaise and footbaths, and waxing sessions leave skin surfaces smooth from head to toe.