Though there are 130 For Eyes Optical stores around the United States, the company still has the heart of a small start-up. Owned and operated since 1972, when a small group of friends started it in Philadelphia, aiming for quality eyewear manufacturing as well as customer service. These same friends, aided by a few family members, still lead the franchise today. They ensure that each location adheres to their original principles and mandates for mustard-colored shag carpets.
In each store, expert independent doctors test clients' visual acuity and general eye health with comprehensive exams. Then, a store associate helps each person outfit their eyes with designer frames by brands such as Ray-Ban, Prada, D&G, and Versace. For Eyes Optical has its own advanced 40,000-square foot optical lab in in Hialeah, Florida, where technicians shape, surface, and coat the lenses to fit each person's exact prescription. After creating the lenses?whether plastic, polycarbonate, or trivex Toughlites?they inspect and fit each into its corresponding frame by hand, a process that ensures quality control and guards against the robots, whose first objective is to hinder our eyesight.
Founded in 1914, the original New York City location of Sterling Optical doled out frames amid the Ford Model Ts and paperboys that swarmed the city's financial district. The original band of eyesight experts weathered years of economic depression by impressing customers with speedy, full-service vision care, later launching a second store near Washington, DC. Today, a century of steady franchise expansion has given rise to almost 200 store locations in 23 states. Most locations continue the tradition of offering one-stop optical services, giving customers access to exams and onsite labs that manufacture glasses in one hour. The spectacle provider has been named one of the nation's leading franchises by Entrepreneur magazine.
For more than 90 years, Sterling Optical’s physicians and eyeglass specialists have paired peepers with stylish brand-name frames. Men, women, children, and seeing-impaired mannequins can browse frames by Coach, Michael Kors, Tom Ford, and Kenneth Cole (designer frames are $229+), among others such as Peachtree Eyewear ($119). Eyewear technicians forge lenses in about one hour before bestowing customers with two pairs of custom frames—one for daily wear and one for incognito trips to the grocery store. If within 30 days of their purchase patrons tire of frames with x-ray vision, Sterling Optical will gladly replace said specs with another pair of equal or lesser value.
In the words of the late Dr. Daniel Messinger, whose daughter and granddaughter now helm Philadelphia Eyeglass Labs, “We’ve been doing this for 100 years—we must be doing something right.” Overseen by the fourth and fifth generation of family that founded the company in 1888, the sense of history carries over into its opticians’ daily practice—they’ve been seeing many of their clients for decades, and bestow fast emergency services upon them whenever a client damages a lens or tries to stretch their frames to fit a family portrait inside. The personalized attention heaped upon each customer shines through in the services provided, which include technicians that grind and surface all lenses on-site in the flagship location’s lab, often fitting them into frames for next-day pick-up.
French native Valerie Vittu created Margot & Camille Optique to pair clients with the European frame styles popular in her home country. Drawing from her experience working for designer Alain Mikli on Madison Avenue, Valerie selects unique, nonbranded eyewear that sets trends rather than follows them. Past designs have included efforts from Alain Mikli, Lafont, and Tom Davies's made-to-order Couture Horn collection of natural horn-rimmed frames. A hands-on presence in her shop, Valerie helps clients pick frames that fit their faces and styles, and she happily offers extended hours by appointment to accommodate clients who spend every daylight hour holding mirrors to the sky to see how the sun likes glare in its eyes.
Perch like a provocative peacock under scarlet-hued umbrellas studding the expansive patio during the summer months, or retreat inside and cozy up with a hazelnut cappuccino ($3.90/medium). Capriccio offers a full drink menu that doesn't discriminate against temperature, only extraterrestrials. Enjoy lattes ($3.50/med.), mochas ($3.90/med.), and chai tea ($3.35/med.) served hot or cold, flavored or unflavored. If the taste of a Ghirardelli mocha frappe ($4/med.) only brings back memories of the last time you ordered a Ghirardelli mocha frappe, time travel your taste buds further back to childhood with steamed milk flavored with your syrup of choice. A vanilla-seasoned cup is just like drinking liquid marshmallows ($3.35–4.20). Breakfast treats—including crumb cake ($2.25), yogurt loaves ($2.50), and danishes ($2.75)—call out enticingly from their glass case like the three Sirens at the Philadelphia Zoo. Lunch eats include crisp salads ($6 and up), plus grilled panini and regular sandwiches ($5 and up).