A wildly successful alternative to traditional day spas—its more than 300 locations blanket 36 states and half a dozen countries—Planet Beach is a futuristic relaxation station where state-of-the-art machines administer all the spa and tanning services. These friendly automatons sometimes replace familiar treatments, as in the Luminous facial, a light-based service that delivers blemish-busting results similar to those of a conventional facial. But other equipment maps out new spa territory entirely: the Hydro-Derma Fusion chamber moisturizes the whole body with nutrient-rich steam in order to offset the effects of a dry climate or a rear-end collision with a salt truck. Other machines whiten teeth, spray-tan skin, and massage muscles.
Planet Beach operates on a gym-style membership system, meaning that members purchase packages or pay flat monthly rates. As members spend more time at the spa, they get to know the helpful assistants who are always on hand to demonstrate how to use the equipment without activating its ability to cry.
At Elle Hair & Skin Spa, the staff strives for perfection. They want their customers to end each visit feeling refreshed, pampered, and excited to return. This is a lofty goal, but they hope to achieve it by only offering the best, in terms of both products and services. The team relies on products from renowned brands, such as Keratase and gloMinerals, to infuse hair with volume and to brighten complexions. They also use organic Eminence skincare products when performing customized facials and Nufree wax when removing unwanted fuzz from the face, the limbs, or the kiwi you packed for lunch. The salon will also gladly exchange any product or remedy any service to ensure that customers achieve total satisfaction.
The consultants at Jill's Beach want to help patrons achieve a sun-kissed tan without overexposing their skin. So the state-certified consultant recommend tanning booths depending on the person's skin type and tanning goals, whether those are getting more vitamin D or getting a base color before a vacation. They also educate guests about the benefits of tanning lotions, which often include anti-aging and anti-cellulite ingredients. For those who prefer a sprayed-on color, the experts can direct them to Mystic Tan booths or introduce them to a local graffiti artist.
At Pure Medical Spa, certified technicians, nurses, and surgeons combine their skills to treat patients' aesthetic needs with minimally invasive medical services. Like replacing makeup with magic markers, injectable dermal fillers such as Botox and Juvederm help faces look younger. Technicians also wield lasers to maintain bodies with laser hair removal, spider-vein removal, and facial photorejuvenation, and aestheticians perform peels and services such as waxing and microdermabrasion.
After discovering an innate talent for skincare, Dee Dee Clarkson opened Bella Derma Spa to spread the wealth of her expertise by performing organic skincare treatments for women, men, and teenagers. Her arsenal of Image Skincare products helps clarify pores during the Bella Mini facial, and a barrage of other facials deploys enzyme peels and red-light therapy to clear complexions of unsightly grime and stray tic-tac-toe games. Clarkson also offers waxing services and custom chemical peels that refine pores, reduce wrinkles, and tighten the skin.
Evelyn Putnam draws on more than 32 years experience as a salon educator and hair-and-makeup artist for photos and film to satisfy her clientele's stylistic desires. Her stylists draw on an arsenal of products from Pravana, Brazilian Blowout Zero, Aveda, Neuma, and Nevo to color and coif hair. In addition to cuts, foil highlights, enzymatic coloring, and corrective-color treatments, stylists also combat frizz with keratin smoothing products ranging from long-lasting Pravana treatments to shampoos infused with the protein.