Along with his sister Darcie and their parents, Jason Huggins began his journey into retail in a cozy 300-square-foot space that sold toys and a small selection of streetwear. Huggins discovered it was actually the clothes—not the toys—that were rolling out the door, and so the family changed its focus, upgrading to a larger space and a brand new concept that showcased hip men's clothing, men's and women's accessories, and skateboards. Today, the store's rich hardwood shelves are lined with fresh graphic tees by brands such as Honkey Kong and The Condolence Co., a cutting-edge collection that earned it a nomination for Best Men's Clothing in CityVoter's 2011 awards. While the family fashion hounds continuously track down newcomer designers such as San Diego–based Dyenomite N' Hippo Apparel, Huggins's own line of T-shirts, pins, and pillows is growing more and more popular as the shop’s signature logo––a handlebar mustache––continues to catch the eye of shoppers and passing Wyatt Earp impersonators.
The storefront bills 5&A Dime as a "haberdashery," and the eccentric antique décor and rows of Brixton fedoras reflect the old-timey feel. A stuffed buffalo head adds a touch of rustic charm to the vintage vibe, and offers sage clothing advice to anyone who beats it in a staring contest.