In the eight years since the start of Local Furniture Outlet, the cherished baby business of Mr. Aaron Masterson has grown up fast?from a 2,000-square-foot metal warehouse to four locations and more than 80,000 combined square feet of furniture. But the success didn't go to Aaron?s head. The proud father still traverses showrooms in casual flip-flops, enforcing a no-competition policy so that loyal staff members don?t feel pressured to make a quota. The stripped-down showrooms allow for lower price tags on direct-from-manufacturer brands such as Ashley, Simmons, and Crown Mark. Patrons are invited to peruse dining-room, living-room, and bedroom sets?or ?kick the tires,? as Aaron puts it?without the pushy-push of larger retailers, who may use turkey legs to reward team members for sales.
The floor technicians at Pro-Kleen smarten up shag and refine tile with a combination of industrial-age steam power and cutting-edge technology. After a free estimate nails down a firm flat rate, berber inspectors put rugs through an eight-step process that includes inspection and pretreating stains. A truck-mounted Rotovac 360 machine dissolves soil, grease, and spots with 180-degree water before a high-powered vacuum extracts the mix, leaving behind soft, allergen-free fibers and terrified Lego people. The process removes most of the water it uses to saturate the fibers, reducing drying time to a few hours. All jobs are guaranteed and backed up with the promise to reclean any unsatisfactory jobs or refund the total cost.
The Ukraine, 1914. Sam Braslau, the son of a miller, has saved enough money to immigrate to America. When he arrives, he peddles clothing from a horse-drawn buggy to earn the money to send for his brothers. In 1925, the brothers open the first Braslau’s—a dry-goods store. In 1927, the brothers expand their scope, adding furniture to their inventory. With this decision, they ensure that their name would stay on the lips of design-minded homeowners for the rest of their lives and beyond.
Today, Braslau's Fine Home Furnishings has evolved into a 70,000-square-foot furniture showroom, where Blake Breslau continues to hone his family’s accumulated knowledge and experience in the furniture industry. Inside, customers browse desks, chairs, sofas, and dinettes from brands such as Ashley Furniture, Broyhill, Klaussner Home Furnishings, and LaCrosse. In the sleep center, mattresses from Sealy, Simmons, and Tempur-Pedic promise the perfect night’s sleep, or the perfect testing ground for amateur trampoline routines.