Initially established as a social outlet for aspiring exercise participants, Scenic City Boot Camp has since successfully coached hundreds of un-trained students of all ages prepare for major fitness events. During one-hour classes, which are held indoors and outdoors, weather permitting, a seasoned instructor guides students through an ever-changing routine of moves inspired by methods such as interval training, proper breathing, running, and recovery techniques. To keep campers accountable and motivated, some classes offer nutritional food plans, track their progress with before-and-after measurements, and occasionally test their reactions to sneaker-shaped inkblots.
Rolling Video Games provides a fleet of mobile, video-game theaters. These spacious truck trailers, armed a large library of age-appropriate games, feature four high-definition televisions, ample climate-controlled seating, and enough video-game consoles and controllers to allow 16 players to play simultaneously. Each trailer is self-powered and operated by an onsite game coach who serves to answer questions and gently guide players on their way to princesses in other castles.
Freshly baked using all-natural ingredients, the confectionary creations look almost too beautiful?or too downright adorable?to eat. Many of the desserts such as the thin-mint cupcakes and red-velvet cake are daubed with Sweet Knead's signature homemade frosting, which comes in flavors including german chocolate, cream cheese, strawberry, and pink champagne.
In 2001, Carrie Rezabek Dorr's only venue for her Pure Barre workouts—a blend of dance, Pilates, and strengthening stretches—was the basement of an office building. Crowds drawn by Carrie's choreographing expertise and the infectious music of her routines necessitated expansion, however, and eight years later, Pure Barre spread its franchises to what is now more than 160 locations across the country, spurred by mentions in Glamour, Cosmopolitan, and Health magazines.
Pure Barre guides students through precise isometric movements that craft lean, not bulky, muscles. By flowing through scalable maneuvers that balance limbs against a ballet barre, physiques can lift and tighten traditional problem areas such as the thighs, abs, seat, and arms. The total-body workout is accessible to all fitness levels, and can help new mothers to regain their desired shape without leading the daycare's piggyback carpool. High-energy, intimate classes with small amounts of attendees ensure personalized adjustments and tips, allowing each guest to derive the deepest possible burn from the workout's alternating strength and stretch drills. Pure Barre also offers private barre-ties, DVDs, equipment, designer exercise apparel, and more.
Louis Priddy’s love of pounding the pavement led him to found Running Factory II—the previous incarnation of Front Runner Athletics—in 1982. Over the next 15 years, the business blossomed until Louis changed its name and built a new 4,000-square-foot location to accommodate its expanded inventory of shoes and athletic apparel.
In 2001, Louis passed the reins to avid runner Chad Varga, who has carried on Priddy’s legacy by ensuring that his customers’ shoes not only fit on their feet but also accommodate runners’ individual arches and manner of jogging. To achieve this, Chad and his staff conduct free comprehensive gait analyses, guiding guests—who are often referred by local orthopedists and podiatrists—toward shoes that match their foot shapes and habits of running on the sidewalk, on a track, or on hot coals. The store’s wide range of men’s and women’s shoes from the likes of ASICS, Adidas, Mizuno, and New Balance help the experts find the ideal pair.
For more than 30 years, MurMaid Mattress has culled an extensive arsenal of mattresses from both top-brand manufacturers and from its own, onsite factory. The shop has garnered the title of Best Mattress Store from readers of the Chattanooga Times Free Press multiple times. At seven locations throughout the Tennessee Valley, its staffers navigate sprawling showrooms that brim with memory-foam mattresses and adjustable beds from brands such as Serta and Tempur-Pedic. It procures its inventory directly from such manufacturers, working to keep its prices affordable and to ensure no under-the-bed monsters were damaged during travel. The store's immense stash of products also includes MurMaid Mattress’s own creations, assembled at an onsite factory affixed to the Cleveland location. Staffers produce custom, made-to-order mattresses from materials used by national brands.