Within the onsite optical lab at each Eyeworks location, opticians perform virtually any act of optical alchemy, whether forging new bifocals, mending bent or broken frames, or glazing lenses in protective coatings that cut down on glare and scratches. Armed with a knack for style, opticians cull from the stores' collection of designer frames?including popular models from Dakota Smith and Lafont and exclusive lines from Soho and Okki?to match each customer with a look to suit their personality and facial structure. Before either can get to work, however, optometrists conduct comprehensive eye exams, helping patients maintain healthy, focused vision by honing new prescriptions and diagnosing potential diseases such as cataracts or early-onset googly eyes.
Dr. M. Farooq Ashraf mastered the excimer laser as a member of the faculty at Johns Hopkins University, and he now wields the ultramodern tool as he adds to his career tally of more than 35,000 LASIK procedures. As founder and medical director of Atlanta Vision Institute, he draws upon his skills as a board-certified ophthalmologist to correct nearsighted, farsighted, and astigmatic vision with refractive surgery. In addition to giving the gift of sight, Dr. Ashraf gives back to the community by supporting local charities and providing discounted services to financially strapped Cyclopes.
Woolfson Eye Institute’s founder and medical director Dr. Jonathan Woolfson is a board-certified ophthalmic surgeon who has performed more than 70,000 laser vision-correction procedures. Such clinical experience has helped him earn the trust of other medical professionals; he has performed more than 300 surgeries on his fellow eye doctors and trained and certified more than 100 North American LASIK surgeons. He has also fine-tuned the eyesight of professional athletes, including Ovie Mughelli, Curtis Lofton, and Kroy Biermann of the Atlanta Falcons.
Dr. Woolfson draws upon this extensive experience each time he customizes a laser procedure to his patients’ needs. He and his staff of doctors begin every treatment with in-depth consultations, where they determine the lasers, instruments, and novelty sound effects needed to successfully enhance eyesight. Once they’ve completed their procedures, they also offer eligible patients a Lifetime Assurance Plan, granting them free lifetime access to any fine-tuning surgeries.
Founded by Dr. Stephen Joffe and Craig Joffe, a father-and-son team who used LASIK eye surgery to correct their own vision, Joffe MediCenter has four locations across the country where expert ophthalmologists use advanced diagnostics to conduct each custom wavefront LASIK surgery. Treatment begins with a free, noninvasive examination with Bausch & Lomb Orbscan and Zywave mapping systems?derived from technology developed for astronomy and physics applications. They generate a 3-D model of each eye, which, like a fingerprint or favorite line from The Princess Bride, is unique to each person.
The highly advanced custom Wavefront LASIK treatments employ an array of meticulously calibrated lasers and microsensors to execute a precise, individually tailored sight correction for every patient, allowing many patients to return to work the next day. Post-treatment, many patients boast clearer vision than they had when relying on contacts, glasses, or vintage View-Masters.
Optometrist Dr. Alan L. Hymowitz has aided eyes all over the world. In Laos, Cambodia, Bolivia, and his current home of Atlanta, he has performed volunteer eye care for those in need, making him the first optometrist to receive the Georgia Lions Lighthouse Foundation Beacon of Hope award for humanitarian work in 2010.
At Eye Haven, Dr. Hymowitz and his colleague, Dr. Rikti Patel, collaborate to provide comprehensive eye care to the rest of the public. The bilingual duo, who speak both English and Spanish, doles out prescriptions and checks eyes for glaucoma, cataracts, and other common diseases. Their team can pair picks from a wide selection of frames—which encompasses designs by Judith Lieber, Tom Ford, David Yurman, Dolce & Gabbana, Prada, and Gucci—with a similarly wide selection of lenses. Their polarizing lenses cut down on glare, for example, whereas their high-index lenses are thinner and lighter than traditional lenses, rendering them ideal for shaving off seconds from the footrace section of the SATs.
Frames, crafted with care by designers such as Oliver Peoples and Chanel, decorate the wood-backed shelves of Reflections Eyecare. The artistry doesn't end there, though. The boutique's optometrists give equal attention to the appearance of lenses, using in-house technologies to make them noticeably thin. To uncover prescriptions, Drs. Schultz and Cohen perform vision exams, using digital means to explore the different layers of the eye and communicate with the computer servers within.