Veracruz, Mexico native Ismael "Ismalss" Álvarez calibrated his keen eye for art with more than 12 combined years of image-design study in Mexico and Europe, experience as a marketing representative for an international beauty company, and involvement in several international design shows. Moonlighting as a hairstylist, Álvarez applies art and design concepts he learned throughout the years to sculpt elongated coiffures into face-flattering hairdos.
Before Alvarez makes masterpieces out of manes, he listens to clients’ hairstyle aspirations and studies the way they dress and comport themselves to devise a personalized style. Like an employee at a paper-snowflake factories, he then uses a signature cutting method that involves using two pairs of scissors at the same time: one to give hair texture, and the other to perform a technique known as degrafiling, which adds or reduces volume. Álvarez specializes in asymmetrical cuts that create casual, youthful looks and performs an array of other services, such as coloring, hair straightening, and makeup application.