Shopping in Reedley

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The mother and daughter team behind Bead Artistry make their living from making beautiful beadwork. They also draw joy from sharing their passion with others. They sell plenty of premade jewelry, but one of their signature products is the beading kit that comes with everything a person needs to duplicate one of the creative duo's designs. For more experienced beaders, they offer a range supplies with which to create any project imaginable.

Apparently not getting enough of beads in their day-to-day work in the shop, the family invented another reason to celebrate the art form. They recently organized the brand new show, Heart of California Bead and Adornment Expo, an event dedicated to beadwork and wearable art.

324 E Shaw Ave
Fresno,
CA
US

Many dentists use a UV light to whiten their patient’s teeth, but only the beauty experts at Twilight Teeth reasoned that clients could use the same light to tan their skin while whitening their teeth. The UV lights of their tanning beds shine on bodies and illuminate smiles, comfortably held open by a mouth guard and coated in gel. The gel activates under the light and contains 25% peroxide—among the highest concentrations in the industry. Since the gel is painted on instead of held in place by a whitening tray, it can brighten high beams with minimal discomfort. Clients who can’t stay at the tanning salon can take home a kit, which substitutes a portable UV light or a mason jar filled with baby stars.

1100 U Street
Fresno,
CA
US

Customizing a massage requires blending various modalities. When certified massage therapist Amaris Amezquita incorporates another modality into the mix, the shift occurs so seamlessly, many clients never notice the change. As her hands deliver long, rolling Swedish strokes, they may chance upon knotted muscles and petrified tendons, which require the firm cross-grained strokes of deep-tissue techniques. Rather than breaking the spell by starting over or pausing for an intermission, Amaris smoothly transitions to the new modality. Amaris makes massages easy not only with smooth delivery and transitions. She also saves clients the trouble of commuting by traveling to their homes.

717 Van Ness Ave
Fresno,
CA
US

Blow dryers whir in the hands of stylists in training as they concentrate on perfecting their trade. Wielding professional-grade Paul Mitchell shampoos, conditioners, and awapuhi-keratin treatments, the students cut, color, and style the hair of their clients, adhering to professional standards.

Paul Mitchell The School not only nurtures the students and pushes them to their full potential inside the classroom with a dress code and high educational standards, but also works to build self-esteem. Their vision is to create happy and successful future professionals. Staff members support all of their students as they begin a new life and a new career.

5091 N Fresno St.
Fresno,
CA
US

Hungry Bear Cookies pays homage to company founder Deryl Bear, as well as his bear-sized appetite for fresh-from-the-oven gourmet treats. The preservative free cookies are available in flavors ranging from chocolate chip to sugar dreams, as well as in cake-sized formations perfect for birthdays or rescuing someone from a giant glass of milk. Beyond saving countless tummies from a day without dessert, Hungry Bear has also proudly donated portions of its profits to charitable organizations such as the Children's Hospital of Central California.

5090 North Palm Avenue
Fresno,
CA
US

In 1976, Roxanne's Birkenstock was founded on a quest to swaddle the neighborhood's bare feet in the comfortable, stylish footwear delivered by Birkenstock. Today, the retailer has expanded to include more than 50 brands, safeguarding toes by the tenfold in classic shoes and sandals from Teva, Dansko, Clarks, and Vibram FiveFingers. Visitors to Roxanne's homey storefront discover a large collection of footwear for all seasons, equipping kickers for winter's snow, spring's fresh grass, and summer's hot-lava sidewalks.

1055 E Herndon Ave, Ste 109
Fresno,
CA
US