Blurry vision is not just an annoyance; it’s a health risk. So when the owners of Factory Optical saw a chance to vertically integrate their business model—and cut down time between an eye exam and obtaining glasses—they jumped on it. The optometrists inside their chain of retail stores can now send prescriptions to their own onsite labs, where technicians can create custom-fitted standard, progressive, and googly-eye lenses. The labs constantly seek out the latest technologies to improve vision, including digital lenses that decrease peripheral distortion and custom cuttings that alter lenses to accommodate the tilt of chosen frames.
Each store stocks a supply of more than 4,000 frames, including options from designer brands such as Coach, Armani, Ray-Ban, and Oakley. Every store also offers a two-for-one deal for each pair of prescription glasses sold, allowing clients to give a pair of glasses to a family member or pair their purchase with prescription sunglasses to avoid darkening regular specs with a whiteboard marker when leaving the house.