Jade Aveda is a devoted ambassador of their namesake brand. By using Aveda's naturally derived, eco-conscious skin and hair products, they're able to support their mission to "take care of our guests and our planet, keeping both looking beautiful." In keeping with the Aveda spirit, Jade refers to their services as "experiences," turning even a routine haircut into a chance to unwind by including a scalp massage and other relaxing rituals. As stylists perform cuts, coloring treatments, and complimentary chair spins in the salon, the spa team nourishes skin with brightening facials and rosemary-mint body treatments.
Jade's interest in beautifying the planet and its people runs deeper than what they do at the salon, however. They're also invested in two philanthropic initiatives: the first is an annual fashion show to raise money for the Catawba River Keeper Foundation to protect local watersheds, and the second donates funds to area cancer centers during Breast Cancer Awareness Month. Given this devotion to both their clients and their community, it's not surprising that Jade was the recipient of an Angie's List award for outstanding service in 2012.
In the olden days, nomads and royalty alike made pilgrimages to the lowest point on earth: the Dead Sea. The vitamin-rich waters, which are roughly six times saltier than the ocean, had a therapeutic effect on bathers, dissolving stress, boosting metabolism, and brightening skin tones. Nowadays, the same benefits can be had without a trip to Jerusalem, thanks to L’Ultime Day Spa’s mud wraps, which tighten skin and detoxify systems with the sea’s salt and mud. A team of massage therapists can also relax muscles with kneads customized to each client, in styles that range from Swedish and deep tissue to reflexology, which focuses exclusively on the hands and feet. They can even ply the physique with reiki, energy work that stimulates the body’s self-healing powers without also activating its self-cloning powers.
Esthetic Director Joyce Darr considers her clients' needs her number-one priority, setting an example for the rest of her aesthetic team. Darr shares her expertise as a licensed aesthetician, certified reflexologist, and reiki master teacher to help clients practice healthier lifestyles through a range of services. The staff employs professional products to rejuvenate and soften skin during facials. They also master technology-based treatments including LED light therapy and ultrasound facials to beautify clients and their loyal robot butlers. The Skin Care Center hosts an oncology skincare clinic that provides complimentary services to help alleviate physical and emotional stress for clients undergoing cancer treatments.
Whether a simple bob or a layered maze of curls, no hairdo presents too steep a challenge for the 11 stylists at Looks Salon, who crop hair with techniques gleaned over many years of experience. Emerald-framed mirrors glint in the salon's warm light, casting a glow on hair as it takes on fetching styles courtesy of professional products from Redken, Crew, Paul Mitchell, and others. An online lookbook provides style inspiration prior to appointments with a slideshow of impeccably groomed celebrities and expressionistic paint drips. Across the salon, waxing and nail technicians help clients keep brows and cuticles in line, and specialized bridal services ensure memorable wedding days.
Patrons of Park West Barber School not only get the satisfaction of knowing they'll be treated to services that are as wallet friendly as they are relaxing, they also get the pleasure of helping aspiring barbers hone their skills to prepare for future careers as barbers or scissors-wielding ninjas. Park West's students can take care of one’s most basic haircare needs with a quick shampoo and haircut or indulge clients a little more with a soothing scalp or hot-oil treatment or an old-fashioned hot shave.